MCV/DEVELOP News, events, research and jobs from the games industry
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets. The shorts, one of which can be seen below, will air during this week’s Champions League games on ITV and will lead with next week’s release Mass Effect 3. …
Read More »Valentine’s Day love ready for Catherine
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductivePOS campaign. The Koch Media publishing label is working closely with retailers to ensure the adult action puzzle game recreates the success it saw in Japan. The PS3 version debuted at No.1 in that territory. Catherine is …
Read More »Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year. Nintendo faced little opposition as it graced our screens every week of 2011. It advertised almost three times as many campaigns as second-placed Ubisoft, with each campaign on average achieving 235 TVRs. One …
Read More »Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities. The vehicles were most recently used to advertise Disney Universe where they were active every Friday and weekend from in the run up to Christmas. Since November they achieved an opportunity-to-see …
Read More »Google and Microsoft back school skills drive
Some of the biggest technology companies in the world have today thrown their weight behind a renewed campaign to bring computer science back into UK schools. Google and Microsoft have joined a vast new alliance of technology groups that call on Britain’s government to put an end to the so-called …
Read More »HMV turns on its Christmas Lights
Entertainment specialist HMV will launch its Christmas campaign next week. Based on the Christmas Lights theme and boasting the ‘Love Christmas’ strapline, the seven-figure campaign features iconic artists and characters, including Adele, Lady GaGa, Kung Fu Panda and, for games, Super Mario, Link (from Zelda) and Sonic. It kicks off …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …
Read More »Final assault for seven-month Battlefield campaign
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …
Read More »Now Metro stirs up MW3 trouble
We all know how much The Daily Mail loves video games and the people that play them. But if there’s one paper whose admiration and respect for gamers can match our favourite tabloid, it’s Metro. Following on from The Daily Mail’s "fury" yesterday about the London levels in Modern Warfare …
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