MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period. The firm announced last week that it is cutting the trade price of the current Wii Sports Resort pack and introducing a low cost Mario Kart …
Read More »Facebook embroiled in Google smear campaign
Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google’s strategy of collecting information from Facebook. The episode began to unfold on Tuesday when USA Today reported on the Burson-Marsteller representatives which had offered to ghost write opinion piece articles criticising Google’s ‘Social Circle’ feature. The …
Read More »Nintendo gets creative for new Art Academy campaign
Nintendo’s latest sampling tour will use Art Academy to inspire the UK’s budding artists. The platform holder’s Create Britain campaign kicks off on Thursday, May 19th to promote artistic pastimes to consumers via the 2010 DS release, which has sold more than 345,000 copies in the UK. Nintendo reps at …
Read More »CVG launches W.R.O.N.G. campaign
Barely a day passes by without at least one factually inaccurate or absurd story about video games appearing in the mainstream press. It happens all the time. And consumer site CVG has had enough. Today the site launches what it is calling the W.R.O.N.G. campaign – that is Witless and …
Read More »AUS: Zombie R18+ protests return
For the second year running, hundreds of games fans have gathered in Sydney to campaign for the introduction of an R18+ age rating for video games in the country, Kotaku reports. And, much like in 2009, the masses chose to dress up like the undead and shuffle appropriately from their …
Read More »Grow Up Australia wins widespread support
The deadline for submissions in the ongoing debate around mature and violent video games in Australia is this Sunday – and campaign group Grow Up Australia says it already has 16,055 submissions to present to the government. Of those, the body says that nearly all are in favour of the …
Read More »Praise for Nintendos Ant & Dec ad
UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009. Created by Karmarama, the prime-time TV spots saw the likeable Geordie pair chatting with UK families about the various functions of Wii and DS. Campaign’s results come …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Trade called to back War Child campaign
Activision has called on the games industry to get behind its GAME For Good Modern Warfare 2 charity push. The firm is trying to encourage a million Modern Warfare 2 owners onto Xbox Live this weekend (Saturday December 5th and Sunday December 6th). A huge flux of online players will …
Read More »