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ELSPA’s fight to have PEGI instated by law has been singled out by a prominent Labour MP as one of the ‘greatest lobbying campaigns of all time’. Tom Watson, MP for West Bromwich East, has nominated the campaign to be included in Public Affairs Magazine’s prestigious Top 50 Best Ever …
Read More »Dirt 2 Codemasters biggest ever game
Codemasters has claimed Colin McRae: Dirt 2 is the most important title in the company’s history – and is backing it with its biggest ever marketing spend. Fresh from two weeks at the top of the ELSPA/GfK-ChartTrack All Formats chart with Ashes Cricket 2009, the publisher is confident Dirt 2 …
Read More »PC World’s biggest ever ad campaign
PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message. According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’ The two adverts, developed by M&C Saatchi, represent the …
Read More »Early start for Creed sequel ads
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …
Read More »Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation. This advert is absurd and insulting in equal measure,” CEO Richard Wilson stated. To imply that playing a video game …
Read More »The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi. The move comes after The Hut bought the rights to the Zavvi name and its online retail restructure. Marketing Week says The Hut …
Read More »UBIDAYS ’08: Far Cry 2 boasts epic single player campaign
As well as making some bold claims about Tom Clancy’s EndWar, French publisher Ubisoft has also been waxing lyrical about its much anticipated FPS Far Cry 2 – claiming that the era of ‘blasting demons with plasma rifles is over’. Far Cry 2 has received a excitable reaction from press …
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