MCV/DEVELOP News, events, research and jobs from the games industry
"By acknowledging that retention and CPI are only part of the picture, we have reached many more players worldwide"
Read More »Voodoo’s new KPIs are a ‘flexible, pragmatic approach’ for projecting a mobile game’s value
Crazy Kings studio TicBits acquired by mobile publisher Animoca
Label known for licensed titles to pay €3.35 million in total for casual games firm
Read More »‘The world of mobile eSports is ripe for the taking’
Skillz CEO Andrew Paradise says casual games can be just as successful as hardcore eSports titles
Read More »GameDuell lays off casual devs to refocus on tabletop titles
‘The market of hit-driven arcade games has become extremely competitive,’ explains head of studio
Read More »Harder than you think: Exploring the hidden depth of casual games
Almost any app can grab the spotlight for a hot minute, but the real secret to success in the casual sector is keeping gamers happily playing – and paying – for months. Develop asks King, Zynga, Halfback and Storm8 for their tips
Read More »From game jam to app store in three months: The story of Hexagoal
In the first in a series of case studies, we talk to previous Brains Eden participants Twirlbound about its latest mobile game
Read More »How Flick A Trade brings financial trading into the world of gaming
We speak to the creator of the mobile trading title to find out how he simplified complex aspects of the financial market into a casual game
Read More »The Big Question: How do studios cater to a casual audience?
In the second edition of our monthly feature, Amiqus' mobile specialist Alan Dixon discusses the continuing rise of the casual gamer and their impact on the industry
Read More »King developing its first mid-core mobile title
Casual specialist working on potential rival to Clash of Clans and Game of War
Read More »GAME: Guitar Hero and Rock Band can win over hardcore and casual players
The CEO of GAME is excited about the imminent return of Guitar Hero and Rock Band, because these games appeal to so many different gamers. Martyn Gibbs’ comments follows that of GameStop’s international boss, who told MCV last year that ‘now is a good time for Guitar Hero to come …
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