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Tag Archives: casual gaming

THQ Nordic: We’ll test the casual market on consoles with We Sing

Publisher THQ Nordic says its upcoming We Sing title will be a litmus test to see if there is a casual market on console. CEO Lars Wingefors told MCV that if the karaoke title is a hit, the firm could invest in family titles. From what we have seen in …

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Ubisoft: ‘We’re taking more risks than our rivals’

On paper, 2014 looks like one of the most successful years in Ubisoft’s history. It smashed its targets by generating over 1bn in software revenue – thanks to its biggest new IP launch (Watch Dogs), and major sellers such as Far Cry 4, The Crew and Assassin’s Creed. Unfortunately, that …

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PS4 must broaden to capture casual audience

PlayStation’s UK boss Fergal Gara has said that the next stage in PS4’s development should see the hardware broaden its audience to attract amore casual crowd. We want to see in the next year or two is a bigger mass market play, shall we say,” Gara told Redbull.com. So in …

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MARGIN MAKERS: Guide to Fitness

Rhythm and fitness games continue to be great crowd-pleasers, with a variety of accessible titles on offer to those looking to keep moving. MCVgets down to the beat. The fitness games market is fittingly in good shape. Wii Fit and Wii Fit Plus are the 22nd and 23rd best-selling games …

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Zynga targets ‘die-hard gamers’ with Mafia Wars 2

Facebook games giant Zynga believes it can win over the core gamer with its upcoming release Mafia Wars 2. The game is the first true sequel from a company best known for its casual hits like FarmVille and CityVille, and serves as a further indication of how social network games …

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New management at Atari

Online publisher Atari has hired new additions to its management team as it continues to establish itself in the mobile and casual space. Owais Farooqui joins from social games firm King.com as senior vice president of digital publishing, accoridng to TouchArcade. Meanwhile, Maria Pacheco takes up the role of vice …

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