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Tag Archives: casual gaming

Zynga buys Conduit Labs

Zynga has announced it has acquired Conduit Labs, a Boston-based social games developer. Conduit Labs, creator of Facebook games such as Music Pets and Super Dance, will be renamed Zynga Boston and will focus on developing new products. As a result, the aforementioned titles will be closed. The company’s CEO …

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Have we lost the casual gamer?

The UK games market has plummeted to its lowest levels in three years, with a severe decline in the casual market. According to Chart-Track, the overall UK games market has fallen 16 per cent in sales for the first half of 2010. The market was worth 963 million for the …

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Fischer: There is no casual gaming

Laurent Fischer, managing director of marketing and PR at Nintendo of Europe, has joined the chorus of executives at core games firms which say they don’t like the name of ‘casual gaming’, yesterday telling MCV sister site CasualGaming.biz that the games audience consists of people who are either a gamer …

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Casual games rule New York

A recent report by New York’s Centre for an Urban Future has said the core games industry is badly represented in the Big Apple – but adds that the city it is one of the leading clusters in North America when it comes to casual games. The report, called Getting …

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EA Sports goes casual with ‘Freestyle’ brand

Electronic Arts has unveiled a new sub-brand for its EA Sports label – a casual-oriented line of games under the EA Sports Freestyle umbrella, our sister site CasualGaming.biz reports . In an official announcement, EA said that EA Sports Freestyle is "aimed at a growing, more casual sports gaming audience" …

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Report: Casual gaming gets serious

Next-gen.biz has a full report from media research firm Interpret, which throws up some fascinating facts and figures on the rise and rise of casual gaming. According to figures from Interpret’s Gameasure service, casual games reached over 145 million people aged 12-65 in 2007. Of that figure, over 71 million …

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GameStop steps up casual gaming operation

The rise in popularity of casual gaming has led executives at GameStop, the leading US games retailer, to adjust its in store and marketing strategies. The changes are designed to better attract and accommodate those outside hardcore gaming circles. One of the first key implementations will be the addition two …

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