Tag Archives: casual

New management at Atari

Online publisher Atari has hired new additions to its management team as it continues to establish itself in the mobile and casual space. Owais Farooqui joins from social games firm King.com as senior vice president of digital publishing, accoridng to TouchArcade. Meanwhile, Maria Pacheco takes up the role of vice …

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Karp "quits" EA Play for Zynga

Jeff Karp, an executive at the centre of EA’s social games output, is in the process of leaving the company to join Zynga, Develop understands. A US source, who engages with EA at senior levels, said Karp has signalled his intention to leave and will imminently join the San Francisco …

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Gears of War 3 gets casual-friendly online mode

There’s no stopping Microsoft and its efforts to bring its stable of IP to as many new consumers as possible. Speaking at this weekend’s Comic-Con conference, Epic’s executive producer Rod Ferguson said the game is ideally suited to new players because it’s the easiest to play”, USA Today reports. Admitting …

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Rovio chases 1bn users

Angry Birds developer Rovio has set itself the goal of attracting 1bn fans as it plans to crack the Chinese market. The Finnish mobile giant said it wants to grow Angry Birds into a long-term brand as big as Mario or Mickey Mouse, rather than try to build a new …

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Ubisoft acquires F2P studio Owlient

Speaking to MCV earlier today, Ubisoft CEO Yves Guillemot has that his company has made its fourth casual gaming acquisition in two and a half years. The publisher has acquired Paris-based studio Owlient, developer of a number of free-to-play titles, owner of the Howrse IP and home of some 2m …

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EA makes new casual studio purchase

Electronic Arts has acquired the social games studio Ohai, according to reports. The deal has not been confirmed by EA, though investment publication Venturebeat believes the studio has been purchased for a small fee. Ohai raised $6 million in January 2009, though its first major Facebook project, the vampire MMO …

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Core leadership under threat

The rising market in what stat trackers NPD ‘digital gamers’ is threatening to overthrow hardcore gamers as the most active segment in the market. A new NPD report entitled Gamer Segmentation 2011 says that traditional core gamers typically spend around 18 hours a week playing games. Digital gamers meanwhile, are …

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EA losing ground in casual sector

Cowen & Company’s Doug Creutz has predicted that EA will slip drop a place in the casual and social games market within the next few weeks, with German company Wooga overtaking it in terms of active monthly users. "EA’s user base continues to decline," a note to investors claims. "Over …

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