Tag Archives: casual

Amongst other things, publisher Activision is notable amongst its competitors right now for its decision not to rush into the social gaming market. In December last year CEO Bobby Kotick said that he didn’t view the App Store "as a really big opportunity for dedicated gamers" and that at that …

E3 2011: Satoru Iwata outlines 'deeper and wider' aims for new Nintendo console

Development luminary Will Wright, creator of The Sims and Spore, has announced that he is to start work on a sci-fi game set for release on tablets, iOS and social networks. Wright told Eurogamer that the game will be based on a short story written by cyberpunk author Bruce Sterling; …

At Turner Media Innovations, we understand that kids’ gaming habits differ greatly from older gamers. Parents tend to see console games purchases as a gift for special occasions. From birthdays, school holidays, exam success through to the all important Christmas period, kids’ games purchases run on a completely different purchasing …

Microsoft has significantly grown its audience – and it has the accolades to prove it. The platform holder took home the Best Family Game award at this year’s Video Game BAFTAs for Kinect Sports. And the firm’s UK boss says that this represents a major shift in audience for Xbox. …

The UK marketing manager of publisher Ubisoft has said that, unlike with most hardware launches, the arrival of the 3DS is likely to appeal win attract plenty of early buyers from the casual games audience. "Instinctively, it’s easy to assume that the hardcore gamer will be the early adopter to …

Staff of casual, mobile and PC studio to join Zynga Boston

One of the most successful console developers of our generation has warned that the traditional core games audience as we know it "isn’t really expanding much". The confession comes after Insomniac Games – the creators of IP such as Ratchet & Clank and Resistance – announced the formations of its …

UK studio Rebellion has become the latest studio to tackle the lucrative social games business, by setting up an internal division to build product for various platforms such as Facebook. The move comes after the Oxford-based developer launched the beta of its free-to-play Facebook game, Evil Genius. Rebellion will still …

Leading toiletries brand Lynx has today launched a new casual game starring UK pin-up Kelly Brook. It’s designed to promote its new fragrance ‘Excite’. In the game, players must use a can of the deodorant to tempt the angelic Brook from heaven. It’s great to be working with Lynx again, …