Tag Archives: casual

E3 2011: Will Wright making casual sci-fi MMO

Development luminary Will Wright, creator of The Sims and Spore, has announced that he is to start work on a sci-fi game set for release on tablets, iOS and social networks. Wright told Eurogamer that the game will be based on a short story written by cyberpunk author Bruce Sterling; …

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Turner’s family planning

At Turner Media Innovations, we understand that kids’ gaming habits differ greatly from older gamers. Parents tend to see console games purchases as a gift for special occasions. From birthdays, school holidays, exam success through to the all important Christmas period, kids’ games purchases run on a completely different purchasing …

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Microsoft: Were winning over families

Microsoft has significantly grown its audience – and it has the accolades to prove it. The platform holder took home the Best Family Game award at this year’s Video Game BAFTAs for Kinect Sports. And the firm’s UK boss says that this represents a major shift in audience for Xbox. …

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Ubisoft: Hardcore aren’t the only early adopters

The UK marketing manager of publisher Ubisoft has said that, unlike with most hardware launches, the arrival of the 3DS is likely to appeal win attract plenty of early buyers from the casual games audience. "Instinctively, it’s easy to assume that the hardcore gamer will be the early adopter to …

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Insomniac: Core audience isn’t expanding

One of the most successful console developers of our generation has warned that the traditional core games audience as we know it "isn’t really expanding much". The confession comes after Insomniac Games – the creators of IP such as Ratchet & Clank and Resistance – announced the formations of its …

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Rebellion opens Facebook division

UK studio Rebellion has become the latest studio to tackle the lucrative social games business, by setting up an internal division to build product for various platforms such as Facebook. The move comes after the Oxford-based developer launched the beta of its free-to-play Facebook game, Evil Genius. Rebellion will still …

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Kelly Brook gets her own game

Leading toiletries brand Lynx has today launched a new casual game starring UK pin-up Kelly Brook. It’s designed to promote its new fragrance ‘Excite’. In the game, players must use a can of the deodorant to tempt the angelic Brook from heaven. It’s great to be working with Lynx again, …

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Kotick ‘lost in a time machine’

Activision Blizzard CEO Bobby Kotick "seems lost in a time machine perspective of a past business model that will never return". That’s according to IndustryGamers publisher Mark Friedler, who in a scathing editorial says that the publisher’s unwillingness to brach into the casual and social gaming sector is a serious …

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