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MCV has uploaded a high-resolution version of the Government’s controversial Change4Life ad – click here to take a look . If you want to save the ad to your computer, simply right click on it and select ‘save image as’. Since MCV announced that it had filed an official complaint …
Read More »Codemasters, Konami join Change4Life debate
The UK bosses of Konami and Codemasters have added their names to the growing list of publishers unhappy with the Government’s latest Change4ife print ad. The ad – which depicts a young boy sitting on a sofa under the words, ‘Risk an early death. Just do nothing’ – has already …
Read More »Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation. This advert is absurd and insulting in equal measure,” CEO Richard Wilson stated. To imply that playing a video game …
Read More »Now Atari denounces Change4Life ad
Atari has backed MCV’s complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning. An Atari spokesperson told MCV: Atari fully supports MCV’s …
Read More »Government defends Change4Life ad
The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature death. The Department told MCV this morning that the Government "wasn’t saying children shouldn’t play computer games". MCV has …
Read More »Sega ‘frustrated’ by Change4Life ad
Sega has become the first major publisher to publicly criticise the Government’s new Change4Life print ad. The offending campaign – which shows a young gamer holding a PlayStation controller under the words ‘Risk an early death, just do nothing’ – appeared in the national press this weekend. It was first …
Read More »MCV complains to ASA over anti-games Government ad
MCV has submitted an official complaint to the Advertising Standards Authority over the Government’s new Campaign4Life print advertisement. The industry reacted furiously this morning to news of the ad, which has been created by the Department of Health in association with Cancer Research, The British Heart Foundation and Diabetes UK. …
Read More »ELSPA calls urgent meeting with Government over Change4Life
ELSPA has attended an ‘urgent meeting’ with the Department Of Heath after the Government’s controversial Change4Life ad campaign linked video games to premature death . The ads have become a hot topic of debate amongst the industry this morning. The new print promotion – supported by The British Heart Foundation, …
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