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Tag Archives: chris lewis

How Xbox 360 changed everything

Back in 2004, Xbox VP Peter Moore spent two days pretending to be PlayStation CEO Ken Kutaragi. During the planning stages of Xbox 360, Moore (who now works at EA) and his fellow Microsoft employees – including former Xbox president Robbie Bach and chief technology officer J Allard – had …

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Xbox European boss Chris Lewis steps down

Xbox VP of EMEA Chris Lewis has announced he will retire from the company, MCV can reveal. Lewis is a 25-year veteran of Microsoft, joining the firm in 1989, and has led the Xbox business since it started and held various sales and marketing roles. He officially leaves in the …

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Xbox: We wouldn’t trade places with anyone

Speaking to Xbox executives is akin to interviewing politicans. They are highly media trained, capable of spinning every answer into delivering their desired message.The senior staff at Microsoft have all studied that detailed PR dossier, to make sure they are all reading from the same hymn sheet. It can be …

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UK Xbox and PlayStation bosses both claim pole position in next-gen battle

The UK bosses of Xbox and PlayStation have both claimed that their brands and hardware are in the driving seat as we head toward the incredibly exciting upcoming Q4. Xbox fought back during Gamescom having finally nailed down its Xbox One message, and announced a FIFA 14 giveaway in a …

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Xbox holds firm on price

Microsoft’s comfortable lead over the competition means it’s not ready to cut Xbox prices yet. The firm went all out on current-gen demos at E3 last week – so no next-gen talk, and no price drop for 360. The success we enjoy year-on-year encourages us to think we’re competitively priced …

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Legalities of XBLA’s rival platform policy detailed

There’s nothing wrong with Microsoft’s decision not to publish downloadable games on Xbox Live if they arrive on rival systems first, a lawyer has claimed. Last month the publisher’s VP of interactive entertainment business for Europe Chris Lewis said the reason for not publishing rival exclusives is because it’s protecting …

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Microsoft: ‘Why we won’t publish PSN exclusives’

Microsoft says downloadable games must arrive on XBLA at the same time as rival platforms or it will threaten not to publish them at all. In an interview with Eurogamer, Microsoft’s VP of interactive entertainment business for Microsoft Europe Chris Lewis said the reason for this was all about protecting …

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Xbox: Europe key to No.1 dream

Microsoft wants to have the most popular games console in the world – but has to conquer Europe to do it, EMEA chief Chris Lewis says. Xbox 360’s European market share grew by over 20 per cent in 2010, but the console is still lagging behind in certain territories. Now …

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MS: Well sell more 360s this year than in 09

Microsoft’s European VP of Interactive Entertainment Chris Lewis that his company will definitely” sell more Xbox 360 consoles in 2010 than it did in 2009 thanks to the uplift it anticipates the launch of Kinect will bring to the format. We will definitely sell more units in this fiscal year …

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Microsoft: ‘PC is critical to us’

Microsoft would never dream of exiting the PC games space. That’s the message from European Xbox boss Chris Lewis, following the announcements of Microsoft Flight and Age of Empires Online at Gamescom. Early last year, Microsoft closed PC developers Ensemble (creators of Age of Empires) and ACES (the studio behind …

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