Tag Archives: chris lewis

As the industry continues to digest the 129.99 RRP placed upon Xbox 360 Kinect by Microsoft, its European VP of interactive entertainment business Chris Lewis has defended the decision to aim high with its pricing strategy. We researched it heavily,” he told MCV. As with most things, we do massive …

With Sony unveiling a competitive price for its Move motion controller, the pressure on Microsoft to unveil its pricing strategy fro Kinect is higher than ever – but don’t expect concrete details any time soon. Speaking to VG247, European boss Chris Lewis stated: We haven’t said yet when we’ll come …

Today is arguably the most important day in the video games industry’s annual calendar – LA’s Electronic Entertainment Expo. Over the course of the next 48 hours all three platform holders will take to the E3 stage to outline why they think they have a winning proposition for the year …

The PlayStation brand has always enjoyed a strong following in Europe and, in particular, the UK but Microsoft’s VP of interactive entertainment business for EMEA Chris Lewis has revealed why it remains one of his firm’s key territories, too. We don’t break out figures by country, but the UK continues …

The PlayStation brand has always enjoyed a strong following in Europe and, in particular, the UK but Microsoft’s VP of interactive entertainment business for EMEA Chris Lewis has revealed why it remains one of his firm’s key territories, too. We don’t break out figures by country, but the UK continues …

Microsoft has told MCV that the Xbox 360 has now topped its predecessor’s installed base around the globe. The company previously noted that it expected to achieve the feat at the end of this month – but it has now confirmed to MCV that 360 has already overtaken the original …

After revealing that Xbox 360 had topped the seven million sales mark in Europe, Microsoft has claimed that the console is outselling PS3 – both in the UK and across the continent. The firm told MCV this week that the combination of Xbox 360’s September price cut and blanket Q4 …

Microsoft has claimed that UK Xbox 360 sales increased by 214 per cent since after it dropped the price of the console last week – outselling PS3 by two-to-one. The firm has pointed at both the dip in SRP and a huge, megabucks marketing campaign, highlighting the mainstream-friendly aspects of …

Microsoft VP of interactive entertainment business in Europe Chris Lewis is determined that losing studio figurehead Phil Spencer from his team will not damage the company’s optimism. Speaking exclusively to MCV, Lewis also laid out his criteria for Spencer’s replacement – and said Europe was a priority for his management …

Microsoft’s corporate VP of global marketing Jeff Bell is to leave the company at the end of the summer. In the interim – while Microsoft searches for Bell’s replacement – his team of Matt Barlow, Charlotte Stuyvenberg and Jim Merrick, will take up his responsibilities and carry forward global marketing …