MCV/DEVELOP News, events, research and jobs from the games industry
Entertainment specialist HMV will launch its Christmas campaign next week. Based on the Christmas Lights theme and boasting the ‘Love Christmas’ strapline, the seven-figure campaign features iconic artists and characters, including Adele, Lady GaGa, Kung Fu Panda and, for games, Super Mario, Link (from Zelda) and Sonic. It kicks off …
Read More »Paddy Power paying out on Xmas No.1 betting
We’re used to the absurd PR merry-go-round that is the betting for Christmas No.1, but even by those standards this is a bit odd. Paddy power has announced today that it is paying out on Activision’s Call of Duty: Modern Warfare 3 being this year’s best-selling video game this Christmas. …
Read More »MCV/Xbox Xmas Quiz – just two places left!
Microsoft, Nintendo, Ubisoft and Gem are among the companies already signed up to this year’s MCV/Xbox Xmas Quiz, taking place on December 1st at London’s Sway Bar. Others who have entered teams include Lygo,Turner Media Innovations, Future, GameSpot, Videogamer.com, Amazon, Comet and Tesco – and time’s running out if you …
Read More »Xmas No.1: Date decision disqualifies Star Wars: The Old Republic
Sales of December’s Star Wars: The Old Republic won’t be counted towards the Christmas No.1. Although the game is the last blockbuster release of the year, due on December 20th, it arrives three days too late to be included in the final count, according toGfK Chart-Track. The UK chart tracker …
Read More »FEATURE: Christmas marketing
With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown of every major moment… UBISOFT Six titles will benefit from the bulk of Ubisoft’s marketing investment this quarter – but …
Read More »OPINION: Spending money to make money
Big money being pledged on Q4 drive; Bethesda is reaching the mainstream There’s just a 16m difference between 2011’s big games marketing pot and 2010’s.With at least 165m set aside to promote the big Q4 games this year, you’d be forgiven for thinking we haven’t just come out of some …
Read More ȣ165m marketing bonanza to cheer up Christmas
The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …
Read More »GAME: 40% of annual revenue to come from next 10 weeks
Nearly half of game retail’s annual revenues will come from just one fifth of the calendar year. That’s according to GAME Group CEO Ian Shepherd, who has told investors that he hopes a strong set of releases will make up for the rough retail climate that has defined the year …
Read More »BioWare admits SWTOR could slip to 2012
EA CFO Eric Brown has told investors that the company is unlikely to announce a release date for BioWare MMO Star Wars: The Old Republic until the end of October. And while the company is still aiming for ‘holiday 2011′, it admits that a slip to 2012 is not completely …
Read More »Sonic Generations Collector’s Edition confirmed
Sega has announced a limited edition Sonic Generations game will come packed with a plethora of Sonic goodies when it arrives later this year. The Collector’s Edition for Xbox 360 and PS3 will include retro Sonic and modern-day Sonic figures, an art book celebrating 20 years of Sonic, lenticular packaging …
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