Tag Archives: christopher-dring

Book Publisher Schoolastic is eyeing up the UK market with its video games label, Elastic. Elastic released Ultimate I Spy on Wii and Goosebumps Horrorland on Wii, DS and PS2 in the US last year. And now the publisher is targeting the UK sector, by seeking out potential distributors. At …

A Killzone 2 web game is to be launched as a part of Sony’s 2 million marketing campaign . The game will be available to download for Firefox and Internet Explorer users, and invites players to fight in teams against the ‘Helghast threat’ MCV’s sister site CasualGaming.biz has all the …

SCE UK has gone on the offensive following y esterday’s report of falling hardware sales , with a mammoth 4 million Q1 marketing assault. The firm has set aside 2 million for next month’s triple-A FPS, Killzone 2, while the rest will be split between Sony’s Q1 PSP range, SingStar …

The strength of the YEN has caused Nintendo to cut its operating income forecasts by 15.9 per cent. The news comes as Nintendo reports its Q3 financial results for the three months to the end of 2008, which saw net sales increase by 17 per cent to reach 1.5 trillion …

According to the latest issue of Famitsu , Capcom is well underway on multi-platform sequels to Lost Planet and Dead Rising. In an interview translated by Kotaku, Capcom veteran Keiji Inafune said: We’re finally putting out new Dead Rising and Lost Planet games! As a main principle we’re thinking about …

Midway has confirmed the next instalment in the Mortal Kombat series is already under development, after shipping 1.8 million copies of last year’s Motal Kombat Vs. DC Universe. Last year’s title was available on PS3 and Xbox 360, and featured popular characters from DC Universe, including Batman and Superman. It …

What’s the biggest difference between marketing an MMO and a more traditional video game? With the traditional MMO market, where you see the likes of Warcraft, Lord of the Rings and Warhammer, a lot of those users are aware of what an MMO is. What we have with Football Manager …

Sony has revised its earnings forecast for the fiscal year ending March 31st. The firm is now expecting a net income loss of 150 billion YEN ($1.68 billion), with an operating income loss of 260 billion YEN ($3 billion), which is more than the $1.1 billion loss predicted earlier in …

Aggressive marketing of used software has helped US retailer GameStop defy the economic slowdown, The Wall Street Journal reports. Citing Pacific Crest Securities data, pre-owned game sales is expected to reach $2 billion, or 23 per cent of GameStop’s revenue for its fiscal year ending January 31st. This is up …

Sega of America has made around 30 employees redundant, the publisher has confirmed. The news follows similar staff cuts at EA, Crystal Dynamics and Factor 5, who have all had to cut costs in order to cope with the growing economic crisis. A Sega spokesperson said in a statement: Sega …