MCV/DEVELOP News, events, research and jobs from the games industry
One of the key differences between PlayStation and Xbox is how they operate on a worldwide level. Whereas Xbox takes a more global approach to its marketing and content acquisition, PlayStation adopts a more local strategy. Sony develops marketing campaigns for each territory, and it’s not unusual for Europe to …
Read More »ElrubiusOMG, jackfrags and MKIceandFire were the top YouTubers of E3
Industry analytics firm Fancensus has researched the most popular YouTubers during E3 2016. The firm has listed the ten most influential YouTube channels for the week of E3. The firm checked the views of all videos posted that week related to E3 content and ranked them. Top of the list …
Read More »Xbox defends E3 line-up: ‘We wanted to show games people can buy soon’
Microsoft has explained its decision to reveal just a handful of games at last month’s E3 games show. The firm showed new trailers for a series of previously announced titles at E3, while the new game surprises at the show came in the form of Dead Rising 4, the expected …
Read More »Interview: Xbox sets sights on the next great platform war
When Microsoft said it was taking gaming seriously with Windows 10, we weren’t the only ones that didn’t believe it. We’d heard it all before. We are told that: ‘gaming is at the heart of Windows Vista/7/8 [delete as appropriate]’, a couple of games would then emerge, and a year …
Read More »New Sonic game set for 2017, could be revealed at Comic-Con
A new Sonic game is set to arrive in 2017, Gematsu reports. Sega apparently made the announcement at the character’s 25th anniversary event in Tokyo by long-time Sonic developer Takash Iizuka. MCV understands that Sonic is set to have a big focus at Comic-Con in San Diago next month, so …
Read More »Sega: ‘We are turning Sonic into an entertainment icon’
Late last year, Sega made a number of changes to its US business that has made a big impact on the future of its famous blue mascot. Sonic, which celebrates its 25th year in existence this month, has a new management team with the purpose of establishing the hedgehog not …
Read More »Doom holds No.1 in UK charts, Rocket League speeds into No.6
Doom is No.1 for the second week in a row, but it was an overall poor week for games retail. The combined sales of the Top 10 video games came to 65,000 units, one of the lowest ever totals for a Top Ten. Note, all of this data is physical …
Read More »‘We’re trying to get Sonic’s quality right,’ says Sega
The team now in charge of Sonic says it is determined to rectify past mistakes. Sonic games have suffered from inconsistent quality recently, particularly with 2014’s Boom. Sega is really – as of this last year – putting a huge emphasis on quality,” said Chief brand officer Ivo Gerscovich. One …
Read More »Xbox: ‘We’re very excited about VR’
It may not have a VR headset, but Xbox told MCV that the technology is not far from its thoughts. The firm has partnered with other VR companies, such as Oculus, yet unlike PlayStation, has not developed its own product. Yet head of operations Dave McCarthy says that Xbox is …
Read More »Ubisoft boss: ‘We are the best future for the company’
A defiant Ubisoft united at E3 last week as the threat of a Vivendi takeover increases. At the end of the firm’s pre-E3 press conference, Ubisoft boss Yves Guillemot took to the stage – flanked by several of his biggest developers – and told the assembled media that the freedom …
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