Home / Tag Archives: comment

Tag Archives: comment

SuperData: Microsoft’s Windows Mixed Reality headsets will outsell Oculus two-to-one in Q4

Yesterday, IHS Markit told MCV it expects Microsoft’s Windows Mixed Reality headsets will have a "slow start" when they launch later this month, but SuperData’s VP of research and strategy Stephanie Llamas predicts it will actually outsell both the Oculus Rift and HTC Vive this quarter.  "Microsoft has a great shot at …

Read More »

Microsoft’s Windows Mixed Reality headsets will have a ‘slow start’ – IHS Markit

Earlier this week, Microsoft announced its Windows Mixed Reality headsets would start shipping in the US from October 17th alongside its Windows 10 Fall Creators Update. But while the platform has some notable strengths, research firm IHS Markit predicts a "slow start" for the technology due to VR remaining a …

Read More »

OPINION: The European Women in Games Conference 2017 paints a bright future for the industry

Women in Games CEO Marie-Claire Isaaman (pictured right) talks to MCV about the success of its recent European Women in Games Conference and how it paints a bright future for the industry. Our seventh annual conference earlier this month highlighted the key role women play in the European game industries as …

Read More »

YouTube is ‘playing catch-up’ to Twitch’s partner programme, says Midia Research

After a successful period of testing, YouTube announced it was expanding its sponsorship programme last week, giving viewers the ability to purchase digital goods directly from creator channels and receive special perks in return for regular monthly payments toward the channel’s upkeep. It’s a move that’s very similar to recent …

Read More »

Reconnect with the game industry’s brightest and boldest minds at Future Games Summit 2017

Hannah Tovey, conference manager at NewBay Media (pictured right), talks about what’s in store for this year’s Future Games Summit. Three months ago, as part of my role as conference manager here at NewBay Media, I was asked to research content for a gaming conference – namely the Future Games …

Read More »

OPINION: Tinderbox on how film crossovers can help build your game’s audience

Dan Amos, head of new media at Tinderbox (pictured right), the digital division of leading global brand extension agency, Beanstalk, talks to MCV about how movie-game crossovers can help build audiences and aid brand extension. Last month, Game of Thrones fans might have been surprised to see Ed Sheeran in the …

Read More »

Build stronger consumer relationships by supporting the growth of gaming entertainment, says new report

Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …

Read More »