Codemasters’ senior executive producer Clive Moody reveals how to turn community collision into collaboration
Read More »Live events boosted Modern War revenues by 600%
Gree and Funzio's iOS and Android game gets $2.3m in one weekend from live event
Read More »Community sourcing: Creating Endless Space
How Amplitude opened up the development of its debut title to its players
Read More »Crytek offers TimeSplitters fans hope of series return
Petition started to bring back beloved first-person shooter
Read More »MEDIA SPECIAL: The social club
It’s easy to assume community managers just sit on Facebook all day, but with social media increasingly becoming the new mainstay of the games media PR machine, they do much more. Community management is about creating a two-way conversation between a young, busy and cluttered fanbase and translating it to …
Read More »SOCIAL MEDIA SPECIAL: The publisher’s perspective
As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …
Read More »SOCIAL MEDIA SPECIAL: The media’s perspective
Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …
Read More »SOCIAL MEDIA SPECIAL: Social Services
Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …
Read More »Building a community was priority, says creator of free game Stealth Bastard
Curve Studios says new PC project has helped raise its profile
Read More »Community focus for Gamescom 2011
Gamescom has unveiled its new visual branding for its 2011 iteration, highlighting the importance of its vast community. Europe’s biggest games trade fair will sport a new leitmotif this year that shows hundreds of gamers crowded together in the form of Gamescom’s logo. The theme depicts the event at the …
Read More »