Tag Archives: community

MEDIA SPECIAL: The social club

It’s easy to assume community managers just sit on Facebook all day, but with social media increasingly becoming the new mainstay of the games media PR machine, they do much more. Community management is about creating a two-way conversation between a young, busy and cluttered fanbase and translating it to …

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SOCIAL MEDIA SPECIAL: The publisher’s perspective

As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …

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SOCIAL MEDIA SPECIAL: The media’s perspective

Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …

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SOCIAL MEDIA SPECIAL: Social Services

Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …

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Community focus for Gamescom 2011

Gamescom has unveiled its new visual branding for its 2011 iteration, highlighting the importance of its vast community. Europe’s biggest games trade fair will sport a new leitmotif this year that shows hundreds of gamers crowded together in the form of Gamescom’s logo. The theme depicts the event at the …

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