Tag Archives: coronavirus

“Our strategy does not revolve around how many Xboxes I sell this year.” Phil Spencer on how Microsoft is well positioned amidst “massive economic uncertainty”

“Our strategy is centred around the player, not the device”

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COVID-19 is packing releases into H2 – alongside new console launches – making for a titanic fight for consumer attention post-lockdown

2020 release schedule

A lot of product and a lot of marketing spend, will try to find potentially elusive eyeballs, in a compressed period of time.

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