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UK industry hopeful for reinvented GAME

GAME must become a smaller, more dedicated specialist should it survive administration, says top games publishers. Earlier this week the chain entered administration and closed 277 stores. Suppliers have told MCV that any new company that emerges must stock a bigger range, reduce its focus on pre-owned and find a …

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Games industry pays tribute to Steve Jobs

Key executives from the UK and global games industry have shared their admiration and sadness for Steve Jobs, who yesterday passed away. Steve Jobs was the modern day equivalent of two industrial icons from the past,” Nintendo’s UK boss David Yarnton told MCV. Henry Ford in that he brought personal …

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$60 games are ‘exploitative’

Ben Cousins, the general manager of EA’s free-to-play division Easy Studios, has lashed out the high price business model that continues to boss the console market. I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60," he told Rock Paper Shotgun. …

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Cousens backs up PSP2 power claims

Earlier this month MCV revealed that Sony is touting the PSP2 to publishers as being "as powerful as the PS3". Many scoffed at the claims, but one industry veteran has backed them up. Speaking to Eurogamer, Codemasters CEO Rod Cousens stated: "You’re going to have statements, which are already out …

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Codies: Big changes planned for F1 2011

Next year’s iteration of Codemasters’ F1 racing franchise will build upon the success of this year’s game, with the publisher promising more than just some incremental updates to keep it up to date with the latest F1 season. CEO Rod Cousens told MCV that F1 2011 will definitely not be …

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Pre-owned stand off is ridiculous

Publishers and retailers must get together and figure out a way of working together to tackle the dual problem of pre-owned and digital retail, Codemasters CEO Rod Cousens has stated. Pre-owned is regarded by a threat by publishers as they don’t see any returns from sales of used games – …

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Codies: Dont underestimate cricket

It may lack the high-profile appeal of football or motor racing, but Codemasters CEO Rod Cousens has told MCV that those who questioned his company’s commitment to digital cricket fail to understand the sport’s appeal. We’ve been derided for having games such as cricket, but it is the number one …

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Traditional publishers "set for extinction"

Codemasters will become a major player in the digital space thanks to a heavy-duty investment deal. Indian games giant Reliance Big Entertainment bought a 50 per cent stake in the firm earlier this week. It has a market capital of around $81 million and is already established in the MMO, …

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Codies to up digital presence in 2010

Codemasters will ramp up its digital games output next year – as it brings sequels to its strongest franchises to market in a bid to grow its business. The firm celebrated a return to form in 2009, with Ashes Cricket, Dirt 2 and Operation Flashpoint: Dragon Rising all hitting top …

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Codemasters heralds first-party might

Codemasters CEO Rod Cousens has told MCV that recruiting the ‘might’ of PlayStation’s European sales team will ensure the success of upcoming racer Dirt 2. In a surprise move recently, Codemasters confirmed that Sony is to take over sales and distribution duties for the upcoming title on both PS3 and …

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