MCV/DEVELOP News, events, research and jobs from the games industry
Dozens of customers at food chain Taco Bell received codes saying they’d won PS Vitas but failed to receive their prizes. Taco Bell told CBS 13 that someone ‘tampered’ with their competition, which means winning messages were incorrectly sent to entrants who hadn’t actually won. They later received emails informing …
Read More »HMV’s Pure card hits new milestone
HMV’s loyalty card scheme has surpassed two million users in the UK. PureHMV allows customers to collect points with every purchase, which can then be spent on exclusive products such as signed items, merchandise and concert tickets. The scheme launched in May 2009 after extensive trialling and has been so …
Read More »The Hut launches games trade-in service
Online retail firm The Hut Group has set up a new website that allows customers to buy and sell pre-owned video games. TheHutRecycle.com lets users trade in their old games, CDs, DVDs, mobile phones, digital cameras, MP3 players and more in exchange for vouchers. These can be used to spend …
Read More »GAME: Boxed and digital are not separate
"It’s misleading to think of boxed product and digital sales as separate." That’s the claim of GAME Group CEO Ian Shpeherd who today highlighted the retailer’s intention to further leverage the growth of digital as part of its overall product offer. "Boxed product has been challenging, and will continue to …
Read More »Hardware RRP dragging down market
With year-on-year comparison continuing to paint a picture of gradual decline in the home console games sector, analyst Cowen & Company has named the high RRP of console hardware as the chief cause. We believe that the hardware manufacturers have left unit sales on the table by not reducing price …
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