Tag Archives: cut

Sony yesterday predicted that PS3 unit sales would increase by 3m (30 per cent) in the next 12 months – a figure that Lazard Capital Markets’ Colin Sebastian says can only be achieved via a $100 price cut to the machine. PS3 guidance suggests pending price reduction – timing and …

On the back of THQ’s recent financial results, CEO Brian Farrell has stated that he believes Sony will cut the price of PS3 this year, whilst also admitting that the Wii market is slowing. We are not expecting a price cut at E3 but we do expect one later in …

Dan DeMatteo, the CEO of global games retail chain GameStop, has stated that he believes price drops are needed for both Sony’s PS3 and Nintendo’s Wii as the worldwide recession continues to trouble consumers. Speaking of the PS3, DeMatteo told CNBC: $399 is clearly an issue in this economy. I …

Sony Computer Entertainment America’s hardware marketing boss John Koller has stated that he believes the recent price drops to PS2 in the Europe and the US – though not in the UK – could see the PS2 eat into Wii’s market share. We do think the $99 price point could …

Xbox 360 platform holder Microsoft has told MCV that it’s not surprised by Sony’s PS2 price drop announced today, saying that the console is now at the end of its lifecycle. This move from Sony at the end of the PS2’s life cycle is not unexpected,” Microsoft’s regional VP of …

Following an intense period of speculation, Sony has confirmed that it is to cut the price of its leading last-gen console PS2. The machine will see €30 cut from its European retail price, meaning it will be available on the continent for just €99.99. North American gamers see a similar …

Microsoft has outlined its efforts for developers, marking 2009 as the year it looks to ‘reduce risk and cut the cost of art development’ As part of that drive, the platform holder has announced a new version of the Xbox 360 development kit, and detailed a new version of its …

As rumoured last week, UK mobile operator O2 has lifted the lid on its upcoming iPhone discounts, and it’s the eradication of the upfront single payment on some tariffs that has caught the eye. Commentators are speculating that the moves come ahead of the end of O2’s exclusivity deal on …

Apple’s iPhone 3.0 preview last night lifted the lid on a number of enhancements on the way for the device this summer, a number of which are squarely aimed at boosting the iPhone’s gaming credentials. The new version of the iPhone and iPod Touch software will allow for peer-to-peer Bluetooth …

Games analyst Michael Pachter has predicted that Sony will slash the price of the 80GB PS3 in North America from $399 to $299 this April. The news follows reports in the Japanese press claiming that Sony will report a $1.1bn operating loss for its financial year ending March 31st. The …