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EA Partners boss steps down

The head of EA Partners David DeMartini has stepped down, it has been confirmed. His replacement is already in place – EA Games’ senior VP and COO Brian Neider. DeMartini will adopt an unspecified new commercial role within the publisher. The EA Partners division is responsible for teaming EA with …

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Edinburgh returns with Yarnton as chairman

The Edinburgh Interactive Festival will return in 2011 for its ninth year, with an evolving remit and a new chairman. Nintendo UK chief David Yarnton is to take over as chair for the conference, MCV can reveal. Edinburgh Interactive takes place on August 11th and 12th and runs alongside the …

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Perry warns of Steam danger

Industry veteran and Gaikai founder Dave Perry has warned that while Valve’s Steam network is obviously a very appealing proposition for publishers, companies should be careful about handing over their digital futures to the digital retail powerhouse. When you outsource your digital strategy you are giving away your customers,” he …

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Spend it like Beckham

EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …

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Cecil: Heavy Rain was deeply flawed

Absolute genius but deeply flawed – that’s the verdict of Revolution Software’s acclaimed development star Charles Cecil when asked by MCV what he though of Sony’s recent chart-topper Heavy Rain. Half way through I thought it was a work of absolute genius,” Cecil told MCV. When I finished it, I …

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Gosen leaves Microsoft

Two years on from his return to the games industry as the head of Microsoft’s casual games movement, David Gosen is leaving the Xbox platform holder, MCV can reveal. Gosen, whose former roles include Nintendo Europe MD and I-Play CEO, is to leave his position as VP of strategic marketing …

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Capcom has to be in the West

Less than 15 per cent of Capcom’s total sales now stem from the Japanese market – a stark reminder if one was ever needed of the Western-facing shifting power in the modern games market. When asked by MCV about Capcom’s Western aspirations, new COO David Reeves stated: 88 per cent …

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Reeves: We want to double market share

Doubling Capcom’s market share in the next four to five years – that’s the lofty goal new Capcom Europe COO David Reeves has set himself ahead of the first day in his new job tomorrow. In addition, Reeves has stated that he will be drastically increasing Capcom’s focus on post-release …

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David Reeves joins Capcom

Just eleven months on from his departure as the boss of PlayStation Europe, David Reeves has joined Capcom as the COO of its European subsidiary, MCV can reveal. Beginning tomorrow, Reeves will take charge of all Capcom’s European operations, with his remit being to maximise potential revenue and explore new …

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Cage wants to take Heavy Rain online

Those of you yearning for a sequel to Sony’s successful Heavy Rain are in for some good and bad news. The bad news? That a fully-fledged sequel to the game doesn’t seem to be on the cards. The good news? The game’s creator wants to take the achievements of Heavy …

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