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Publisher Deep Silver is pulling out all the stops to make sure its new IP Dead Island can stand toe-to-toe with its blockbuster rivals. The publishing face of Koch Media has invested its biggest global marketing spend ever in the hotly anticipated zombie blaster. A major pillar of the UK …
Read More »Dead Island numbers grow after successful event
Dead Island had a strong reception at its Melbourne preview party last week, and QV Software has confirmed an increase in day one numbers. The preview party, held at the Mana Bar in Fitzroy, saw consumers able to get an exclusive world-first demonstration of the game, and was only available …
Read More »QVS to host Dead Island preview party
QV Software (QVS) has announced a Dead Island preview party to be held on Thursday (28th of July) at the Mana Bar in Fitzroy, Melbourne. To conclude a day-long press event, from 6.30pm onwards fans will have a chance to see the game well before September release date, win prizes …
Read More »Dead Island: Building a new IP
Deep Silver’s upcoming horror title Dead Island took the internet by storm with its February reveal, but what is the company doing to ensure the game will be a hit? MCV asks sales and marketing boss Paul Nicholls… Any new IP must do something special to grab the attentions of …
Read More »QV Software scores Dead Island as exclusive
QV Software (QVS) has acquired the distribution rights to Dead Island for Australia and New Zealand. The controversial Techland-developed game will be one of QVS’ biggest ever releases. CEO Paul Elliot said: As a company, we take pride in aligning ourselves with market leading publishers and exciting brands and products. …
Read More »E3 2011: Date for Dead Island
Deep Silver has confirmed that zombie outing Dead Island will be released in Europe on September 9th. It will arrive slightly earlier on September 6th in North America. The publisher has also announced a special pre-order edition of the game. The SKU will include the Bloodbath Arena DLC, which offers …
Read More »Square Enix grabs Dead Island rights
It has been confirmed that Square Enix is to distribute Techland’s Dead Island in the US as part of a co-publishing agreement with publisher Deep Silver. Square Enix’s impressive distribution and marketing capabilities, combined with their proven success with launching top-notch AAA titles, makes them the absolute best partner for …
Read More »Dead Island censored in US
Publisher Deep Silver has confirmed that it is to change the Dead Island logo that will appear on the front of the game’s box when it is released later this year. IGN reports that the North American SKU will not feature the zombie hanging from a tree that has been …
Read More »Dead Island now Deep Silver’s ‘most important title’
Publisher Deep Silver said Dead Island is now its most important title. The firm has a number of promotions planned for the game ahead of release. Dead Island is our flagship title for 2011 and we have a number of exciting initiatives already in development that reflect that," head of …
Read More »Will the Dead Island game be like the trailer?
It was a question that was asked over and over again after MCV published an opinion piece voicing concern over the content of the Dead Island trailer – will the emotion so successfully depicted be a core component of the actual gameplay? Emotion can still be a tricky subject for …
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