Tag Archives: deal

SCEE extends Champions League sponsorship

Sony Computer Entertainment Europe has extended its sponsorship deal with the UEFA Champions League until 2012, continuing the relationship that the two have enjoyed for nine years. The agreement covers the main tournament itself for a further three years and also the UEFA Super Cup for this year, next year …

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Koei scores exclusive Nippon Ichi deal

Cult RPG developer Nippon Ichi has signed a deal with publisher Koei that gives the company the exclusive rights to distribute its titles in the UK. The first games to appear as a result of the agreement will be Ar Tonelico 2: Melody of the Metafalica on PS2 (May 29th), …

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Microsoft announces XBL Deals of the Week

Microsoft’s online mouthpiece Larry ‘Major Nelson’ Hyrb has announced that the firm is to discount one item per week on its Xbox Live Marketplace throughout the month of December. The deal begins with the Halo 3 Legendary Map Pack, which from today will be available for 400 Microsoft points – …

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Gamestation launches half price offering

GAME-owned UK games retailer Gamestation has launched a Half Price promotion as the festive push steps up a gear on the High Street. Titles leading the selection include the PS3 version of EA’s Battlefield: Bad Company for 19.99, Sega’s Wii outing Samba De Amigo for 17.49, Atari’s What’s Cooking with …

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Microsoft partners with Viacom

Microsoft has signed a $500 million deal with entertainment giant Viacom for a campaign of collaborative advertising, reported the LA Times . TV shows aired on Viacom owned channels such as MTV and movies from its Paramount studio will be available on Xbox Live and MSN, while Microsoft will deliver …

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ACTIVISION BLIZZARD: Retail reacts

There has been mixed reaction to the deal by UK retail, with some stores relishing the prospect of a publishing entity with the firepower to take on EA, while others are wary of what further consolidation means for the business. Many from the front line of the industry are anticipating …

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