MCV/DEVELOP News, events, research and jobs from the games industry
"We’re excited to welcome deltaDNA into the Unity family"
Read More »Unity Technologies acquires live ops management service, deltaDNA
DeltaDNA claim women ‘worth 44% more than men’ when it comes to mobile audiences
total value of $1.57 for each female player vs. $1.09 for every man
Read More »Why E3 shows that games shouldn’t be a technology leader
The dust has now settled on E3 and deltaDNA CEO, Mark Robinson, responds to our opinion piece on VR at the show
Read More »DeltaDNA targets smaller games with SmartAds On-Demand
Ad mediation dynamically adjusts to player count in titles with low number of users
Read More »DeltaDNA joins official PS4 tools and middleware line-up
Analytics and marketing platform is designed to allow devs to improve the monetisation of their free-to-play titles
Read More »EA, Konami and Sega veteran David Zemke joins DeltaDNA
Former Rovio director of advocacy to focus on building brand awareness of UK analytics firm in the US
Read More »Five lessons learned from DeltaDNA’s in-game advertising study
Which ad strategies are the best? The analytics firm reveals all
Read More »VIDEO: Avoiding a F2P Flop – The Analytics Approach
DeltaDNA discusses how to make the best use of your player behaviour data to ensure your game's success
Read More »Win £200 Amazon vouchers in DeltaDNA and Develop free-to-play survey
Develop teams up with analytics provider to explore the use of ads in free mobile games
Read More »DeltaDNA launches SmartAds platform
New management system designed to help devs combine monetisation and player retention
Read More »