Tag Archives: design

E3 2011: Carmack: Creativity more important than graphics

Genius development engineer John Carmack has admitted that Rage has taken his studio longer than he would have liked, and put the delay down to its drive for top tier technology and tools. That’s the biggest thing when we look back on this generation,” said the co-founder of id Software, …

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PC piracy ‘is declining’

Piracy in the PC games sector is in decline, according to the president of the PC Gaming Alliance. The shift to free-to-play models and supplemental content via download has lessened the value of pirated games copies, Matt Ployhar claims. "What’s happening is game design is shifting and as a result …

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Fluid celebrates 15th year with new site

UK design firm Fluid is marking 15 years in business with t-shirts, a revamped website and, of course, cake. The company was originally founded in 1995 and has provided creative and brand campaigns for titles such as Resident Evil and Final Fantasy. We’ve grown up with the games industry and …

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Fluid scoops design awards

Ad design specialist Fluid has picked up three awards for creative efforts in the games industry. At the Rose Design Awards, the company took home two gold awards for best online and offline promotion in the new gaming category. Meanwhile, at the Cream awards the firm won silver for best …

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