MCV/DEVELOP News, events, research and jobs from the games industry
Disney Infinity is currently the most popular toys-to-life game in the UK. And this year’s title is generating a lot of attention due to the inclusion of one major brand – Star Wars. Disney Infinity 3.0 will feature three Star Wars ‘Play Sets’: one inspired by the prequel movies, another …
Read More »Disney’s toys and games divisions merge
Success of Infinity leads to internal changes ahead of Playmation
Read More »Sumo bringing Star Wars to Disney Infinity 3.0
Sheffield studio working alongside Avalanche Software
Read More »Disney: Toy shortages are irresponsible and rude to hardcore fans
The executive producer of toys-to-life brand Disney Infinity has seemingly lashed out at Nintendo over the platform holder’s failure to manage the Amiibo supply situation. There is never an intention to create a shortage of any figures,” John Vignocchi told Destructoid, which accused Nintendo of plotting artificial supply constraints, limited …
Read More »Margin Makers: Guide to Kids merchandise
From the toys-to-life fun of Skylanders and Disney Infinity to the imaginative gameplay of Minecraft, LEGO and LittleBigPlanet, there’s plenty on offer for young gamers. While the majority of kid-friendly titles are now found on mobile, it seems that less is more when it comes to the quality of kids …
Read More »Toys-to-life boom: Disney Infinity and Skylanders see sales spike in early 2015
Skylanders, Disney Infinity and Amiibo are the biggest accessory winners of 2015 so far, with all three franchises seeing major year-on-year growth. Data tracker GfK Chart-Track reports that Skylanders toys are up 44 per cent in units and 25 per cent in revenue for the year-to-date. Meanwhile, Disney Infinity is …
Read More »Will anyone win the toys-to-life war?
It’s a little known fact that the term ‘toys-to-life’ is actually an Activision trademark. The publisher coined the phrase to describe its 2011 game and toy hybrid, Skylanders, and it has since been adopted by executives at Disney, Nintendo and Warner Bros. At that time, Activision hoped Skylanders would go …
Read More »UK retail expects toys-to-life growth as LEGO enters the fray
Leading UK games retailers expect the toys-to-life genre to get even bigger this year with the arrival of LEGO Dimensions. Warner Bros’ game will unite LEGO characters such as Gandalf and Batman, and is coming to Xbox One, PS4, Xbox 360, PS3 and Wii U on September 29th. The title …
Read More »Disney characters help teach kids to code
Collaboration with Code.org aims to encourage children into programming with free tutorial
Read More »Disney Interactive revenue climbs despite Disney Infinity cost increase
Revenue at Disney Interactive fell five per cent year-on-year to $384m during Q1 2015, although income climbed 36 per cent to $75m. Unit sales of Disney Infinity catalogue titles and accessories were down, while production and marketing costs associated with the brand were both up. These numbers were partially offset …
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