Tag Archives: dj

After posting a rise in profit, Activision has confirmed that Guitar Hero 6 will be released this autumn followed by DJ Hero 2. The announcements come alongside the publisher’s new plans to cut the amount of music games in the future, emphasising fewer titles with greater quality. In a conference …

Though commentators would have you believe that the music game genre is in a savage state of decline, new numbers from NPD Group claim that DJ Hero was in revenue terms the most successful new IP of 2009 across America and Europe. Not a bad achievement, considering it was up …

Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest rhythm action IP. If you’re going to make a commitment to doing something original, the odds are that you’re not …

Following the success of the ‘Promote & Devote 2008′ promotional event offered to Independent retailers, Activision Blizzard is backing this year’s event with up to 30,000. Last year, there was huge support from Independent retail sector, many of whom featured titles in their windows and in-store. All benefited from the …

Platform holder Microsoft has announced that it has bought up an entire ad break during the November 14th episode of ITV’s reality TV show X Factor as it ramps up its pre-Christmas marketing activity. The time will be used to promote the recently launched Sky Player service as well as …

Ahead of the release of Activision’s DJ hero in the UK this Friday, the co-founder of Guitar Hero Kai Huang has stated that a slow start at retail is not to be unexpected – though the title’s overall sales curve could prove more impressive. We’re not expecting a typical videogame …

Activision believes that DJ Hero can help grow the music game genre – by attracting consumers that have never before played Guitar Hero or Rock Band. The firm’s global publishing boss Mike Griffith admitted in August that the music category was ‘significantly down’ year-on-year – but pointed to Europe as …

After months of legal conflicts, and even a public war of words with Activision, Numark and Genius Products are ready to announce which developer has been enlisted to finish out Scratch: The Ultimate DJ.

 Commotion Interactive, the music arm of Toronto-based Bedlam Games, is expected to finish developing Scratch by …

Publisher Activision Blizzard has announced a second SKU to compliment its upcoming DJ Hero – the Jay-Z and Eminem endorsed DJ Hero: Renegade.

 Activision hasn’t yet revealed its UK pricing for the standard DJ Hero SKU, though estimates put it anywhere between 89.99 and 109.99. Guitar Hero was priced at …

Amidst the backdrop of ongoing legal tussling, developer Genius Inc has lifted the lid on its own turn table peripheral that will be released alongside Scratch: The Ultimate DJ later this year. Designed by established DJ tech firm Numark, the device appears to be somewhat bulkier than that which will …