MCV/DEVELOP News, events, research and jobs from the games industry
EA has kicked off a licensing drive for Mass Effect 3, with accessories, figures, posters and more ready to rock retail this Friday. The publisher has partnered with several licensees including BioWorld for accessories, Razer for branded games peripherals, Dark Horse for graphic novels and GB Eye for posters. There …
Read More »What’s causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …
Read More »New Sly Cooper due this autumn
Sly Cooper: Thieves in Time will hit store shelves this autumn, Sony has revealed. It’s the first original PS3 entry in the established PS2 action adventure franchise, and the fourth main instalment. The release window was confirmed on the US PlayStation Blog. The first Sly game debuted on PS2 in …
Read More »PS3 BioShock Infinite includes original game
US consumers who buy a PS3 copy of BioShock Infinite will receive the original 2007 BioShock game for free. However, it has not yet been confirmed whether the UK PS3 version of BioShock Infinite will include a copy of the original game. The third instalment in 2K’s popular shooter series …
Read More »Brand Map: 14% of Mass Effect players are female
The profile of female Mass Effect players is weak in comparison to the average game – with only 14 per cent of all players female. The final instalment of the successful Mass Effect trilogy – Mass Effect 3 – is out next week (Friday, March 9th). This week we’re going …
Read More »Sony DADC rises from the ashes
Disc-replication giant Sony DADC will open a new UK distribution centre in Enfield this summer. Following the destruction of our UK distribution centre during the London riots in summer 2011, Sony DADC has decided to invest heavily in rebuilding a new state-of-the-art distribution centre,” said Natasha Tyrrell, general manager for …
Read More »Software Sales Monitor: Market dips to £13.3m
The launch of PlayStation Vita wasn’t enough to prevent a drop in sales last week, though a handful of exclusive games made it into the All Formats Top 40. Uncharted: Golden Abyss and FIFA Football topped the charts at No.1 and No.2 respectively. The pair made up half of Vita’s …
Read More »Disties split over consignment debate
Boxed games distributors are torn over whether supplying stock on a consignment basis is beneficial to the industry. The practice – where retailers can stock products without owning them until a sale is completed – has become a tempting option for retailers with limited funds.GAME, for one, has had to …
Read More »Capcom: New Resident Evil can defy the market
Resident Evil pre-order numbers are through the roof, Capcom says. The firm believes Operation Raccoon City can defy the depressed market and attract a wider audience than just the core Resident Evil fan. Our pre-order figures have given us a huge amount of confidence that the title will perform well …
Read More »Sega sees Sonic toys sales surge
Sonic merchandise is in hot demand”, says Sega.The publisher launched a licensing drive for its mascot last year, and has partnered with a range of companies to put Sonic’s face on toys, bedding, posters and more. Sega has now launched its own online Sonic shop. In the last year we’ve …
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