Tag Archives: EA

PlayStation’s Murray Pannell joins 2K as VP of publishing

2K Games has hired PlayStation’s UK marketing director. Murray Pannell, who has held senior marketing roles at Ubisoft, Xbox and Electronic Arts, will be the firm’s new VP of publishing. He takes the role ahead of the departure of 2K International’s general manager Neil Ralley. Ralley has led the 2K …

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EA’s Unravel hits stores in February

EA’s arsty title Unravel has been given a February release date. In a new trailer, the publisher has revealed that Coldwood’s quirky yarn-based game will be coming to stores on February 9th. The title will set back gamers $19.99 (14) and is coming to PlayStation 4, Xbox One and PC. …

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Star Wars Battlefront, and why the battle for Christmas No.1 has never been more important

It’s that time of the year again when MCV – and our competitors – start talking about who will be the Christmas No.1. Every 12 months we try, and fail, to get people to care. Sure, seeing the bookies make ridiculous odds on which game will make the top spot …

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EA opens eSports division, headed by Peter Moore

Current EA COO Peter Moore has landed a new role at the publisher, heading up a brand new eSports division. Its official name is the EA Competitive Gaming Division (CGD), and Moore’s new title is Executive Vice President and Chief Competition Officer. His aim is to further the eSports aspirations …

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EA contests GameStop’s Star Wars Battlefront fears

Peter Moore has questioned the uncertainties posed by GameStop about the performance of Star wars Battlefront. The retailer last month said that the game had failed to hit its already lowered sales expectations. EA’s COO, however, has said such a claim came as a surprise to him and that the …

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Star Wars Battlefront is EA’s biggest ever digital launch

EA hasn’t announced any sales numbers for Star Wars Battlefront, but it has said the game has claimed a new record. In the same way that last month’s beta for the shooter broke internal publisher records by attracting 9m players, the full release has now become EA’s biggest ever digital …

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Eight million people have played Plants vs Zombies: Garden Warfare

EA has revealed that eight million gamers have played Plants vs Zombies Garden Warfare. In an infographic (below), the firm has revealed some stats about the shooter spin-off of the Plants vs Zombies franchise. 1.4 billion games have been played online – which the publisher claims clocks in at 1,600 …

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Activision leads US TV ad race

The flurry of triple-A console releases has seen console publishers race back to the top of the TV advertisement battle in the US. VentureBeat reports Activision claimed 36 per cent of what is referred to as the digital share of voice (SOV) of the entire game industry’s TV ad output …

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