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Tag Archives: EA

EA opens eSports division, headed by Peter Moore

Current EA COO Peter Moore has landed a new role at the publisher, heading up a brand new eSports division. Its official name is the EA Competitive Gaming Division (CGD), and Moore’s new title is Executive Vice President and Chief Competition Officer. His aim is to further the eSports aspirations …

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EA contests GameStop’s Star Wars Battlefront fears

Peter Moore has questioned the uncertainties posed by GameStop about the performance of Star wars Battlefront. The retailer last month said that the game had failed to hit its already lowered sales expectations. EA’s COO, however, has said such a claim came as a surprise to him and that the …

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Star Wars Battlefront is EA’s biggest ever digital launch

EA hasn’t announced any sales numbers for Star Wars Battlefront, but it has said the game has claimed a new record. In the same way that last month’s beta for the shooter broke internal publisher records by attracting 9m players, the full release has now become EA’s biggest ever digital …

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Eight million people have played Plants vs Zombies: Garden Warfare

EA has revealed that eight million gamers have played Plants vs Zombies Garden Warfare. In an infographic (below), the firm has revealed some stats about the shooter spin-off of the Plants vs Zombies franchise. 1.4 billion games have been played online – which the publisher claims clocks in at 1,600 …

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Activision leads US TV ad race

The flurry of triple-A console releases has seen console publishers race back to the top of the TV advertisement battle in the US. VentureBeat reports Activision claimed 36 per cent of what is referred to as the digital share of voice (SOV) of the entire game industry’s TV ad output …

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EA’s past acquisitions ‘spotty at best’, admits CFO

EA has vowed to be more ‘careful’ about purchasing companies in the future, accepting that it has made mistakes with past acquisitions. Speaking at the UBS Global Technology Conference (as reported by GameSpot), CFO Blake Jorgensen said that the inconsistent hit rate of studios and firms picked up by EA …

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EA cautious about making games for virtual reality

EA is planning to wait and see how well VR performs before it jumps into the virtual reality market. Speaking at UBS Global Technology Conference – as reported by GI.Biz – EA CFO Blake Jorgensen said that the publisher is going to hold off until the VR market reaches a …

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Star Wars Battlefront sequels planned, could cover prequel trilogy

This week’s Star Wars Battlefront is just the start for EA’s rebooted sci-fi shooter series. Speaking at the UBS Global Technology Conference (via GameSpot), the publisher’s CFO Blake Jorgensen said that it had struck a near 10-year deal with Disney to create Star Wars games – and that further Battlefront …

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