Tag Archives: electronic arts

Tülay McNally, director of inclusive design and product development at Electronic Arts, guides us through the work EA does to ensure its games remain accessible and representative of all its players. This article was created in collaboration with Electronic Arts.

Efforts to improve diversity and inclusion, right across our society, are finally getting the attention they deserve. But football, for better and worse, has been in the spotlight for such issues of late. We talk to EA about its efforts to make sure the beautiful game is for everyone

“At Electronic Arts, our mission is to inspire the world to play. We can only make that a reality if our video games are accessible to all players."

EA has made changes to their Dual Entitlement program, and has restricted free next-gen upgrades for FIFA 22 and Madden NFL 22 to players who purchase the more expensive special editions of the games.

Electronic Arts has announced that it has signed a deal with UK studio Silver Rain Games, to work on an unannounced title to be launched under its EA Originals label.

“This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters."

EA also announced additional FIFA projects, including the development of multiple mobile titles

“We believe there is a deeply compelling opportunity in bringing together Codemasters and Electronic Arts to create amazing and innovative new racing games for fans"

We talk to Steve Pointon about what the biggest of publishers can offer even the smallest of developers.

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