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Tag Archives: elspa

UKIE: Industry must drop the ‘Woe is me’ attitude

As part of the special unveiling for the association-formerly-known-as-ELSPA’s new ethos and brand identity, director general Michael Rawlinson told MCV that it’s time UK looked beyond tax breaks in its relations with government. Instead, new organisation UKIE said the trade must find positive ways to underline that the games industry …

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New era as UKIE is born

The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …

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UKIE ready for Whitehall reveal

ELSPA will be dead in a matter of days. But don’t worry – new name UKIE will come into effect on Tuesday, September 7th, with the rebrand ushering in a new era for the long-running UK trade body. UKIE (pronounced you-kee and standing for the association for UK Interactive Entertainment) …

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OPINION: A new era for UKIE

I spent some time last week with the new UKIE team as they prepare for next week’s grand Westminster unveiling. I’ve visited ELSPA’s offices a few times before, and left feeling neither under nor overwhelmed. This time you could tell that there is change in the air, and could feel …

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ELSPA: "Industry must work closer together"

Michael Rawlinson this week called for the industry to work closer together as the games market evolved and changes . Speaking in a wide-ranging speech at the Abertay Digital Spark conference, the ELSPA director general said "boundaries are blurring between developer and publisher and with these changes new opportunities are …

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ELSPA hires Daniel Wood

ELSPA has appointed Daniel Wood as its new communications and public affairs manager. He will play a vital role in communicating the trade body’s transition to the Association for UK Interactive Entertainment (UKIE). Wood leaves his most recent position at music royalty business PRS for Music, where he worked as …

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ELSPA responds to MOH debate

UK video games trade organisation ELSPA has hit back at Defence Secretary Liam Fox’s claims that retailers should show their support for our armed forces” by entering into a voluntary boycott of EA’s Medal of Honor. There should be absolutely no link inferred or implied regarding support for our troops …

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OPINION: The digital PC chart

The introduction of the new digital chart presents a significant milestone for the industry. You might not think so at first glance. Yes, it’s just a list of numbers – like every other Chart-Track report. And yes, there are things missing – no MMOs and micro-transactions just yet, and it’s …

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Deal brokered for PC download chart

It’s been a long time coming, but the UK will finally get a games download chart later this year, MCV can reveal. ELSPA has been hard at work behind the scenes over the last 12 months convincing publishers to share data and bring clarity to the scope of PC downloads. …

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ELSPA dates UKIE rebranding

The Entertainment and Leisure Software Publishers Association will officially change its name to the Association for UK Interactive Entertainment on September 7th, it has been confirmed. The trade body has booked an event in the London SW1 region where the change will be made official. The decision to rebrand was …

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