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Tag Archives: elspa

Most gamers only play 5hrs a week

The idea of what a ‘gamer’ does with their spare time is rapidly changing, according to research from ELSPA/ISFE. So much so that it turns out that most gamers don’t plough hours of time into games, with 76 per cent of European gamers playing less than five hours. Only a …

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PC is UK’s most popular games platform

Think the PC is on the wane as a games platform? Think again. According to new data released by ELSPA and ISFE this morning, the PC is the most popular ‘console’ in the UK for games, and is used by 33 per cent of players. That’s according to a new …

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Third of UK adults call themselves ‘a gamer’

32 per cent of the UK’s population now classifies themselves as a gamer. According to new statistics released by ELSPA and the Interactive Software Federation of Europe (ISFE), the rise of online and mobile games have opened games up to new audiences. Games have become more accessible to non-gamers according …

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ELSPA reeling from games tax U-turn

UK publisher association ELSPA has understandably aired its disappointment at the Cob-LibDem government’s withdrawal of tax breaks for games production. But the organisation has said the move should only make the industry more determined to take advantage of policies and schemes that will support its businesses. In statement ELSPA general …

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Midas man joins ELSPA as Commercial Manager

ELSPA has grown its team ahead of this summer’s rebrand to UKIE. Former Midas VP head of sales Sam Collins has taken up the role of commercial manager at the trade association, MCV can reveal. Collins has worked at Majesty House, the firm which owns the Midas and Ghostlight publishing …

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New UK age ratings legal by October

ELSPA is hopeful that the PEGI system of age ratings for video games will be ratified in law this October – just in time for complete clarity through the busiest selling season. It will be the final stage in ousting the BBFC as the body responsible for classifying games. The …

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UK CHARTS: No moving Red Dead

Red Dead Redemption is spending its second week at the top of the ELSPA GfK Chart-Track All Formats Top 40 this week, having successfully fended off a number of new entries in the UK listings this week. Most successful amongst the contenders was UFC’s popular fighting series UFC 2010: Undisputed, …

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London Games Festival expands for 2010

THE FIFTH London Games Festival takes place this October as a month-long celebration of games, targeted at mainstream consumers, mass media and key Westminster figures. Festival chairman and EA VP and UK GM Keith Ramsdale has told MCV the focus behind the three-pronged event is to ‘make a collective noise …

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