Tag Archives: eric hirshberg

Skylanders Imaginators will let gamers make their own character

Activision just announced a new installment in the Skylanders franchise. Skylanders Imaginators is set to be released in October and will give players the opportunity to create their own character. Gamers will be able to choose their Skylander’s appearance, powers, abilities, names, catchphrases and musical themes, amongst others. Eric Hirshberg, …

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Activision dismisses COD trailer backlash

The negativity being heaped on the trailer for Call of Duty: Infinite Warfare online is nothing new and nothing to worry about, Activision has said. The short has received an additional 100,000+ dislikes since yesterday, but speaking to investors, CEO Eric Hirshberg has tried his best to put a positive …

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Activision believes Call of Duty: Advanced Warfare could still outsell Ghosts

Call of Duty: Advanced Warfare could yet outsell its predecessor Ghosts, the CEO of Activision Publishing Eric Hirshberg has said. Games Industry reports that Hirshberg claims that the publisher’s internal metrics show that purchase intent [is] well above last year” and that engagement with the brand in social media channels …

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Activision: "Xbox One is a games machine first and foremost"

Activision’s Eric Hirshberg isn’t worried about negative reactions over the Xbox One reveal’s lack of focus on gaming, stating that the console is a games machine first and foremost.” The firm’s head of publishing spoke to VentureBeat about the backlash from core gamers and industry press following the Xbox One …

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