Tag Archives: esports

Riot and BAMTech strike $50m a year monetisation partnership

League of Legends developer Riot Games and MLB Advanced Media’s BAMTech have entered into an exclusive monetisation and commercialisation partnership worth at least $50m per year. Yahoo reports that the deal will run until 2023 and applies globally. Riot’s co-head of eSports and head of merchandising Jarred Kennedy has assured …

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GAME’s Gibbs on its new Belong arena stores and the retailer’s future

Since its escape from financial trouble and subsequent relaunch in 2012, GAME has been putting a lot of effort into evolving its business. This became very apparent when the High Street retailer forked out 20m for eSports and events firm Multiplay. But the launch of its brand new arena stores …

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MCV’s Review of the Year – Part 3: Events of 2016

Here’s our take on the big events in the games industry this year. Big themes in 2016 included the fallout of Brexit (or lack of), the rise of eSports as a commercial force to be reckoned with, the tarnishing of a few reputations on YouTube, and much, much more. Hope …

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3D eSports livestreaming platform raises $3.5m

Boom.TV has attracted investment totally $3.5m to launch a livestreaming platform that allows users to view eSports action from any angle they choose. VentureBeat reports that the tech streams a 3D construction of the game in real time. Viewers can then watch the action from whatever angle they choose. It’s …

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China forces developers to reveal loot box odds

Starting May 2017 developers whose games contain random loot box drops will be required to reveal the underlying odds. Games such as Overwatch, Hearthstone and Counter-Strike reward players who both complete in-game tasks and pay cash with digital loot boxes, the contents of which vary. Rare and valuable items can …

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‘We want to do for eSports what Sky did for football’ says AD&D

AD&D, a new partnership formed by UK agency Attention Seekers and US events giants Done & Dusted, has said it wants to do for competitive gaming what Sky did for football. The firm has said that it wants to revolutionise how eSports is presented and make them more accessible to …

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Legendary confirms eSports film starring Will Ferrell

The worlds of Hollywood and eSports are to collide in a new comedy starring Will Ferrell. Legendary has confirmed an untiled movie based around the joke that Ferrell, who is 49, feels like an old man in a sector that is dominated by youngsters. The studio describes his character as …

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