MCV/DEVELOP News, events, research and jobs from the games industry
On the face of it Microsoft’s 129.99 RRP for Kinect suggests that the company may not be chasing the family market so much as striving to further monetise its existing Xbox 360 userbase. But the European VP of interactive entertainment business Chris Lewis has insisted to MCV that Kinect remains …
Read More »Playdom to expand into Europe
Europe has been identified as a key expansion target for growing social games developer Playdom. The company intends to fully localise some of its most popular Facebook and MySpace games for the English, German, French, Spanish and Italian markets. First up will be Facebook football title Bola. In 2010 thus …
Read More »Why Blu-ray and DLC dont see eye to eye
Sony has told MCV that SCEE policy is the reason behind why many of the boxed expansion packs that get released on Xbox 360 and PC only get a PSN release on PS3. A number of games – including Dragon Age, Borderlands and Fallout 3 – have seen their post-release …
Read More »Digital overhaul for GAME
GAME plans to seriously beef up its digital strategy in 2010, MCV understands. The High Street games retailer this week launched the GAME Moonbase on PlayStation Home – the first part of a new push to reach download-savvy consumers. The Moonbase is a virtual area that features mini-games, meeting places, …
Read More »Zavvi loses its ‘.co.uk’
As Zavvi’s online rebirth continues to gather pace at the hands of new owners The Hut, the portal has revealed that it is to ditch its UK specific top-level domain and rebrand itself as Zavvi.com. The move comes as the brand announces its intentions to expand into the European market. …
Read More »Third WoW expansion underway
Californian game maker Blizzard has announced it’s working on a third expansion package for the world’s most popular MMORPG. The project, entitled World Of Warcraft: Cataclysm, was announced at the fourth annual BlizzCon event. The announcement confirmed that Blizzard is not yet ready to focus its core workforce on new …
Read More »EA dates first Sims 3 expansion
When it comes to in-game expansions, no-one does it quite like EA did it with Sims 2 – and now the expansion ball has begun rolling for the recently released and highly successful The Sims 3. The debut pack will be called The Sims 3: World Adventures and will be …
Read More »Koch Media expands East
Koch Media is expanding into the Benelux region with a dedicated office in the territory. The HQ will be headed up by industry veteran Hans Lange, who has previously worked for the likes of Davilex, Samas and Rebo Publishers. Directly supported by Koch Media’s UK office, the Benelux sales and …
Read More »Grainger Games goes nationwide
A new national games retail powerhouse is emerging to challenge the market dominance of GAME, Gamestation, HMV, CHIPS and the supermarkets. MCV can reveal that Grainger Games plans to quadruple its presence in the UK to over 80 stores after snaring an experienced, crack team to mastermind its growth. The store …
Read More »Halo 3: ODST now full-priced title
Consumers can expect to pay full-whack for Bungie’s upcoming Halo 3: ODST upon its release in September following Microsoft’s decision to back-track on its initial statement claiming that the game would be a budget standalone expansion release. At the time of those statements, the overall scope of Halo 3: ODST …
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