MCV/DEVELOP News, events, research and jobs from the games industry
Social network's Dan Rose explains why company purchased virtual reality pioneer
Read More »How to improve your Facebook ads without spending money
Social network's Rick Kelley offers advice to London Games Conference attendees
Read More »LGC 14: Video games ads are the lowest performing on Facebook
Video game advertisements on Facebook are less successful than dating ads, the firm has revealed. In fact, game ads are the worst performing on the social network in its entirety. The news was announced at today’s London Games Conference. You are not just competing with other video game ads, you …
Read More »LGC 2014: Buzzfeed delivers its ‘commandments of being interesting on the internet’
Buzzfeed has delivered its advice on how marketers can succeed in a social world at London Games Conference this morning. Philip Byrne delivered the firm’s ‘commandments of being interesting’ on the internet and, in particular, Buzzfeed itself, which he says is on course to becoming the world’s biggest news and …
Read More »The perils of Facebook as a games platform
Nick Gibson reflects on the constant changes that can affect what apps are allowed on the social network
Read More »COUNTDOWN TO LGC: Speaker FAQ – Rick Kelley, Facebook
This year’s London Games Conference on November 19th will have a number of high profile speakers from around the games industry sharing their knowledge. Today, Facebook’s Rick Kelley tells MCV about the social network’s importance to marketers, and the challenges of discoverability in gaming at the moment. For the unaware, …
Read More »Facebook, Google and Yogscast join final schedule for next week’s London Games Conference
Book now for November 19th event; Line-up also includes Buzzfeed, IGN, Curse, PlayStation and more
Read More »Next week’s London Games Conference: Final schedule adds Facebook, Google and Yogscast
Three online giants have been added to the London Games Conference schedule. Next week’s central London day-long conference on games marketing has added Facebook, Google and Yogscast to an already-impressive line-up that includes Buzzfeed, IGN, Curse, Gamer Network, PlayStation, Parker Consulting, Respondez and Green Man Gaming. The full schedule can …
Read More »Zuckerberg: Oculus Rift needs to sell 50-100m units to become meaningful
Facebook founder Mark Zuckerberg has said that he hopes to sell between 50m and 100m Oculus Rift virtual reality headsets over the next ten years. It needs to reach a very large scale – 50m to 100m units – before it will really be a meaningful thing as a computing …
Read More »King unleashes Candy Crush Soda Saga on Facebook
Casual behemoth Candy Crush Saga has a sequel. King has released Candy Crush Soda Saga on Facebook, saying that it is designed to be played alongside the original game” (which is still being regularly updated). It’s essentially similar to its predecessor, although some new modes are offered up to help …
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