Tag Archives: facebook

ESL and Facebook to keynote Esports Bar Cannes 2018 with fireside chat

Esports BAR has announced that Facebook and ESL will come together for a dual keynote, a fireside chat between ESL CEO Ralf Reichert and Facebook’s Patrick Chapman, gaming and esports partnerships.  The topic of the title is "Esports Comes of Age: A Battleplan for Mainstream Reach" and will discuss a …

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Facebook adds more monetisation options to Instant Games Platform

Facebook has announced the next phase of its Instant Games Platform. The changes will be made available via two updates that include more monetisation options and scaling tools for developers to allow them to submit and launch more games.  Launched last year, Instant Games for Messenger started with just 20 …

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A torrent of video: IGN and Facebook on Gamescom 2017

Video is now the lingua franca of gaming coverage – and at this year’s Gamescom it came, as ever, in a myriad of forms: studio-style news coverage and interviews, game preview footage, live gameplay streams, esports coverage, or the numerous chattier, personality-driven formats that proliferate on YouTube and Twitch.  Of course, …

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Facebook Live grabs exclusive PlayerUnknown’s Battlegrounds deal

The game of the moment has signed a new video streaming deal with Facebook. Developer Bluehole has announced that PlayerUnknown’s Battlegrounds will stream exclusive content on Facebook Live starting today (July 10th) between 19:00-22:00 PDT (03:00-06:00 BST). It will then do the same every Monday. Each live video will show …

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Facebook introduces Rewarded Video ads

Games publishers now have the option of utilising Rewarded Video in their Facebook titles. You may not be familiar with the term but you’ve very possibly encountered the system in mobile games. Rewarded Videos offer players the chance to watch a video ad in return for some sort of in-game …

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E3 according to Facebook – more women posting, Sony generate biggest conversation spike

More women are talking about E3 on social media than ever before, according to new figures from Facebook. Over the past 30 days, 43m people made 115m E3-related Facebook posts, likes and comments, with women making up 35 per cent of those interactions. This is up from just 10 per …

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Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

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Facebook to hold first public activation at E3 2017

For the first time ever, Facebook will have a public presence at E3, the company has announced. Taking place between June 13th and 15th, the company will be hosting a public consumer activation in West Hall to celebrate Facebook’s worldwide gaming community. Dubbed ‘Raise Your Game,’ Facebook’s E3 activation will …

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