Home / Tag Archives: farrell

Tag Archives: farrell

THQ on turnaround: The heavy lifting is done

CEO Brian Farrell believes that the worst is behind THQ as the publisher continues to rebuild. "We want to show the shareholders that the heavy lifting is done," Farrell told Gamasutra. "The last six months have been an exercise in great pain and suffering. We feel like we’re getting there. …

Read More »

THQ: Transition from boxed to digital is underway

Cloud gaming will prove a positive development for consumers, publishers and developers, THQ CEO Brian Farrell has told an audience at the Cloud Gaming USA conference in San Jose. "The box, ship and done model is transitioning to: observe, measure, and modify," he said, as reported by GamesIndustry. "Games [are …

Read More »

FEATURE: Heads in the cloud

Cloud gaming is on the horizon – but what does it mean for the industry? Top bosses frompublishing and retail forecast what trends we can expect to see as the technology catches on… The following is extracted from a a new report looking at the viability of cloud gaming from …

Read More »

THQ: When we compete, we win

THQ now has the capacity to invade every genre and sector it targets, CEO Brian Farrell has stated. The exec says his company now stands amongst the likes of Activision, EA and Ubisoft as one of the very top publishers in the business. His confidence comes following the success of …

Read More »

THQ "has plans" for NGP

It might not have any games pencilled in for the launch of Sony’s PSP successor the NGP, but THQ has told MCV that it does plan to support the machine a little further down the line. "We do have plans, but we just haven’t announced anything yet," president and CEO …

Read More »

THQ: Big three must change business model

Publisher THQ has urged the three biggest companies in control of the modern video games market to rethink the fundamentals of their content delivery strategies and embrace emerging platforms such as microtransactions. The comments come as THQ CEO Brian Farrell prepares to release the latest version of MX vs ATV. …

Read More »

THQ to limit kids licensed games

It’s one of the most successful publisher’s in the sector, but THQ has indicated that it’s to focus less on licensed kids titles in the future. In 2010 THQ has released games based on licenses such as Megamind, Marvel Super Hero Squad, Madagascar, SpongeBob SquarePants and The Last Airbender. But …

Read More »

THQ defends anti-pre-owned tactics

THQ chief Brian Farrell says the publisher must monetise used games and has called on retail to help. The outspoken exec says the firm needs to capture more of the value chain, but insists this is not an attack on the High Street. He told MCV that THQ will help …

Read More »

THQ talks premium online multiplayer, tackling pre-owned impact

Speaking to investors following its recent financial report, THQ CEO Brian Farrell has admitted that a combination of robust downloadable content and premium online play” will be its main weapons against the ‘threat’ of pre-owned games. He believes that the combination will increase our digital revenue, engage players with our …

Read More »

THQ predicts hardware price cuts

As the industry continues to struggle with the death of the established hardware cycle that has defined the games industry for over two decades, THQ boss Brian Farrell has predicted that two of the current three home consoles will receive a price cut in the next nine months.

 Speaking to …

Read More »