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Tag Archives: feature

OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …

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Twitch goes IRL: why you should be attending TwitchCon

Twitch is a big deal, we all know that, and it’s getting bigger still. The service is increasingly looking to spread its reach beyond its staple Let’s Play and eSports streams, having introduced the IRL (in real life) category late last year. However, the biggest real-world manifestation of the service …

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Reaching out – We Are Reach on Twitch vs YouTube and why more publishers should have official VOD channels

When Twitch announced in March it was going to sell games and give creators and developers the chance to earn a cut of each sale, the industry wasn’t sure what to make of it – though a potential competitor for Steam looked to be a major positive. While the platform …

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OPINION: Hype Management on why subscriber levels don’t always indicate a YouTuber’s success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …

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How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt

The battle for the streaming market has been raging for years now. According to recent data from Streamlabs, Twitch is still by far the most dominant platform in terms of monthly active streamers, but the competition has never been fiercer. YouTube Live, for instance, has shown more growth than its …

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The X Factor is back – how the Xbox One X will re-establish the Microsoft’s technical superiority

Consoles are usually creations of compromise. They have to hit a certain price point, not be too large (or too noisy), provide future-proofed technology, and often include a range of other media features. The original Xbox One was simply stretched too thin. It was bulky, relatively underpowered and weighed down by …

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E3 2017: Ubisoft’s return to life with Starlink: Battle for Atlas

One the most unexpected announcements of this year’s E3 was undoubtedly Ubisoft’s ambitious new toys-to-life title. At a time when some have described the sector as being doomed, with only Lego Dimensions bucking that trend, it’s a very brave move to be launching a toys-to-life title. But with Starlink: Battle …

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Nintendo Switch title mix lays groundwork for its upcoming Online Service – MIDiA

MIDiA Research’s lead analyst for research on games and the mobile content economy Karol Severin shares his views on Nintendo’s recent game announcements and how they look set to prepare the platform holder for the launch of its Online Service. He can be reached @karel_kayo Nintendo made a number of game …

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E3 2017: Play time or story time?

Academic studies of video games have long pondered the relative merits of gameplay vs story, or ludology vs narratology as it’s often called. While we leave such critical musings to the experts, the debate has rarely been played out in such stark terms across the two primary platform holders’ showcases. …

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