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Tag Archives: feature

Loot Crate: ‘Our business revolves around our Looter community’

Loot boxes have become a core concept in modern gaming as a way to reward players with new items. The anticipation when you pop open these little virtual presents has proved immense, with the concept spreading across multiple titles and genres. However, there’s only one company that brings that same …

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OPINION: The European Women in Games Conference 2017 paints a bright future for the industry

Women in Games CEO Marie-Claire Isaaman (pictured right) talks to MCV about the success of its recent European Women in Games Conference and how it paints a bright future for the industry. Our seventh annual conference earlier this month highlighted the key role women play in the European game industries as …

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Inside Lost Words – the UK Game of the Show winner at Gamescom 2017

There were so many great UK-made games at Gamescom this year, but it fell to the staff of MCV to pick the winner of the UK Game of the Show award, which is organised by Ukie and presented to the best unpublished game on the show floor.  We saw dozens …

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YouTube is ‘playing catch-up’ to Twitch’s partner programme, says Midia Research

After a successful period of testing, YouTube announced it was expanding its sponsorship programme last week, giving viewers the ability to purchase digital goods directly from creator channels and receive special perks in return for regular monthly payments toward the channel’s upkeep. It’s a move that’s very similar to recent …

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Reconnect with the game industry’s brightest and boldest minds at Future Games Summit 2017

Hannah Tovey, conference manager at NewBay Media (pictured right), talks about what’s in store for this year’s Future Games Summit. Three months ago, as part of my role as conference manager here at NewBay Media, I was asked to research content for a gaming conference – namely the Future Games …

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Warner Bros: ‘Shadow of War is a true Q4 triple-A flagship’

Ever since the first trailer for Shadow of War was revealed back in March, publisher Warner Bros has been releasing new footage of the game at an increasingly frequent rate. At first, it was only once a month, but now as we approach the game’s launch date, there are only …

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OPINION: Tinderbox on how film crossovers can help build your game’s audience

Dan Amos, head of new media at Tinderbox (pictured right), the digital division of leading global brand extension agency, Beanstalk, talks to MCV about how movie-game crossovers can help build audiences and aid brand extension. Last month, Game of Thrones fans might have been surprised to see Ed Sheeran in the …

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BLE: Games merchandise will boom

Gaming merchandise is nothing new. As our regular Margin Makers section in the magazine shows, there’s already something to complement almost every game under the sun, so much so that merchandise has now become a key element of modern games retail, be that online, on the high street, or increasingly …

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EA: FIFA 18 has ‘the best gameplay we’ve ever had’

In a recent interview with GameReactor, EA executive vice president Patrick Söderlund admitted the company “played it safe” with FIFA 17. This year, however, EA is going “all in” with FIFA 18, and as we sit down with lead gameplay producer Sam Rivera at Gamescom, it becomes clear exactly what …

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Raiders of the Broken Planet won’t be like Evolve, says Mercurysteam

With the Christmas season rapidly approaching, the usual cluster of blockbuster FPS titles is gradually coming into focus, with Call of Duty: WWII, Star Wars Battlefront 2, Wolfenstein II: The New Colossus, and, of course, the PC release of Destiny 2 all still to come before the year’s out.   …

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