Tag Archives: feature

No More Robots: Enthusiasm for indie publishing is ‘just as important as experience, data or contacts’

Yesterday, industry veteran Mike Rose (pictured right) announced his new publishing company, No More Robots, which aims to use a data-driven approach to find new and exciting indie titles to bring to market.  The timing of the announcement meant he was a little too late to join our indie publishing roundtable, …

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Sounding Sweet: ‘Audio is paramount to VR immersion’

Whether you’re making a small indie title or a big triple-A game, audio is always going to be key. Sounding Sweet specialises in creating audio for the games industry, coming highly recommended by Playground Games’ Gavin Raeburn – our 2017 MCV Awards Person of the Year no less. We talk to …

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Opinion: ‘The toy industry must remain shrewd with the gaming IPs it invests in’

It was when the Ninja Turtles were going through their most formative years and the Ghostbusters were on call most nights, that the UK toy industry woke up to a new dawn of children’s entertainment. 1993 was a year of big franchises and even bigger toys; the Ghostbuster HQ Playset …

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Generation Media: Why cinema is ‘vital’ for games marketing

As the dust settles on another explosive E3 show, the latest titles appear to be capturing the hearts and minds of generations X, Y and Z more than ever.  The way in which gaming advertisers are now reaching these adapting audiences is substantially evolving, especially in video. However, as the …

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Child’s Play: what’s next for kids games

Ever since the glorious days of the 8-bit era, console gaming has bloomed into a thriving entertainment industry. However, the players who also did their growing up alongside it have led to a massive change in the gaming demographics. Indeed, most console games these days are created with adult audiences …

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Esports UK: The State of Play

Esports is a global phenomenon and it’s only going to get bigger – and there’s few people who would now disagree with that statement. While the biggest titles may bring together such disparate locales as Sweden and Shanghai – it’s the sector’s growth in the UK that’s of most interest …

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Formula E-sports: Milestone on the future of its MotoGP esports championship

With its new MotoGP esports championship underway, Katharine Byrne talks to Milestone’s marketing manager Andrea Loiudice about the future of real world esports. Why turn the MotoGP series into an esports championship now? It’s something that’s been discussed for months with [MotoGP owner] Dorna, and in the end we agreed …

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Can the Evil Shift dominate console esports?

Console esports simply wouldn’t be at the level they are today if it wasn’t for highly-modified competitive controllers. The latest – and arguably greatest – such controller is the new Evil Shift from Evil Controllers, which is due to be released later this summer. Such controllers allow competitors to perform …

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Why Rocket League could be the mainstream esports hit of the generation

Psyonix’s car-based kickabout Rocket League is two years old this month, and while most toddlers can’t even string a sentence together, Rocket League has managed to mark itself out as one of the most promising esports of the generation. Over those two years, Rocket League has picked up 33m players, …

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VooFoo Studios at 10: ‘We’re proud to have established a reputation for technical and creative expertise’

As the Birmingham-based VooFoo Studios celebrates its tenth anniversary, Katharine Byrne speaks with marketing and PR manager Sean Walsh (pictured right) about the growth of the studio and its recent move into publishing. How would you describe VooFoo’s journey over the last ten years? It’s safe to say the past …

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