Tag Archives: fitness

Kinect PlayFit launches in US

Microsoft’s new Kinect fitness initiative goes live today in the US. Kinect PlayFit takes the form of a new dashboard for Xbox 360 that keeps track of your efforts in compatible Kinect titles, aggregating all of the information in a single resource. Confirmed currently compatible games include Dance Central 2, …

Read More »

Adidas game resurfaces in 505 deal

505 Games has picked up the publishing rights to miCoach, the fitness game developed by Adidas. The title was originally going to be published by THQ, but this deal ended with a $10m lawsuit last month. miCoach allows users to create their own training programmes and track their workout progress. …

Read More »

FEATURE: Fitness Games

Since Wii Fit in 2008, fitness games have established themselves as evergreen titles for a new type of gaming consumer.Zumba Fitness’ chart dominance over the summer allayed fears that the industry was losing the expanded audience cultivated by Wii Fit and Just Dance. And it is around New Year that …

Read More »

OPINION: Zumba dances again

What’s the best way to announce a new game? A consumer press event like GAMEfest? Tease it through social channels? Book a specialist print reveal?Or how about a good old fashioned PR stunt? 505 opted for none of those this week, announcing that Zumba 2 is coming to the UK …

Read More »

UK CHARTS: Yes, Zumba is still No.1

Nine consecutive weeks and 12 No.1’s in total. 505 Games’ Zumba Fitness has been THE big success story of the UK summer games market. The console title holds onto No.1 despite a seven per cent drop in sales. In fact, it has already become the seventh best selling third party …

Read More »

UK CHARTS: There’s no stopping Zumba

With the release schedule utterly stagnant ahead of its reignition at the end of the month, there was little around to challenge 505 Games’ Zumba Fitness which still sits pretty at the top of the UKIE Gfk Chart-Track All Formats Top 40 this week. That’s an amazing eight consecutive weeks …

Read More »

Win a trip to Vegas with THQ and UFC

Fancy shedding a few pounds this summer and getting your efforts rewarded with a trip to Las Vegas? MCV has teamed up with THQ and its new UFC Personal Trainer game to offer the fighting fit a jaunt to the US city, 1,000 spending money, and tickets to UFC Live …

Read More »

Nintendo on board for Zumba TV ad

Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo. The pair have joined forces to create and fund a TV campaign for the Wii version of the title. It will hit screens …

Read More »

UK CHARTS: Zumba claims third No.1

Despite the heavyweight challenges of chart rivals such as Portal 2 and Mortal Kombat, 505 Games’ exercise title Zumba Fitness has this week claimed its third No.1 in the UKIE Chart-Track All Formats Top 40. It does so despite a slight sales dip of three per cent week-on-week, which as …

Read More »

Zumba mania continues on consoles

505 Games is enjoying something of a surprise hit with Zumba Fitness, the keep-fit game for Kinect that is outperforming expectations – as well as some big rival products. On Xbox 360 the title has shifted over 35,000 units to date and has increased its sell-through every week since release. …

Read More »