Tag Archives: fitness

Gaming infiltrates UK gyms

Publishers and other games firms can now target fitness fans directly with advertisements in gyms across the UK. Boomerang Media says it reaches almost 900,000 individuals in over 250 health clubs – including Fitness First and Virgin Active – which can be targeted by location or chain. Adverts can be …

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UK CHARTS: FIFA maintains New Year lead

FIFA 11 still reigns at the top of the All Formats Top 40, having dethroned Call of Duty: Black Ops last week. Activison’s record-breaking shooter falls to third place as Just Dance 2 rises above it, suggesting the beginning of a slow decline for Treyarch’s latest. Other top sellers this …

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Games eclipse fitness DVD market

Fitness video games are outselling their DVD rivals according to Chart-Track figures. In the UK, Davina McCall’s best-selling range of fitness DVDs have sold 830,000 copies in the last four years according to the British Video Association. In comparison, Wii Fit has sold 4.4m copies across the UK since April …

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Fitness craze Zumba hits consoles

It’s the latest exercise craze sweeping the country, and 505 Games believes now is the perfect time to launch a Zumba video game. Zumba Fitness Party debuted on Xbox 360 Kinect last Friday (November 26th), and UK publisher 505 has teamed up with Zumba UK on a range of promotional …

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Will industry suffer fitness fatigue?

There was a certain whiff of familiarity to Microsoft’s Kinect E3 line-up. Games on show included the Just Dance-alike Dance Central, the Wii Sports-esque Kinect Sports, EyePet-style Kinectimals and a plethora of Wii Fit clones, including Ubisoft’s Your Shape, EA Sports Active 2.0, THQ’s The Biggest Loser, Black Bean’s Get …

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E3 2010: Mel B fitness game announced

Former Spice Girl Mel B is to star in her very own fitness game this autumn, thanks to Black Bean. The singer will serve as a celebrity trainer for Get Fit, which with Mel B will be released for Wii, Xbox 360 and PS3 this Q4. It will be compatible …

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Natal, Move to revolutionise fitness games’

It may be the core consumers that are currently championing the potential of Microsoft’s Project Natal and Sony’s PlayStation Move – but it could be non-gamers that benefit the most from the new hardware. Publishers and developers that specialise in fitness titles and other non-games software have said that their …

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Fitness First flexes games licence

International gym giant Fitness First has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals. In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, due for release next month. The publishers claim that NewU is the first …

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Ubisoft to launch new camera peripheral for Wii

Microsoft might have wowed E3 attendees this morning with news of its Project Natal 3D camera, but Ubisoft said at its press event today that it didn’t want to wait until Christmas 2010 to innovate with camera interfaces. Instead, it is launching its own device, specifically for the Wii, later …

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