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Tag Archives: franchise

Ubisoft plans 2010 surprises

Ubisoft is set to build on 2009 with a blockbuster line-up of established franchises, new IP and unique motion-sensing projects. The publisher has highlighted Splinter Cell: Conviction, Ruse and Prince of Persia: The Forgotten Sands as key releases for the first half of the year and promised there are several …

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DJ Hero best new IP of 09

Though commentators would have you believe that the music game genre is in a savage state of decline, new numbers from NPD Group claim that DJ Hero was in revenue terms the most successful new IP of 2009 across America and Europe. Not a bad achievement, considering it was up …

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Activision sticking with DJ Hero IP

Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest rhythm action IP. If you’re going to make a commitment to doing something original, the odds are that you’re not …

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Need for Speed has "turned the corner"

In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has stated that after a troubled few years the Need for Speed IP is back on track. "We’re really turning the corner in terms of product quality," the exec told MCV. "It’s back on track after years …

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Ubisoft to expand Assassin’s Creed franchise

Ubisoft has ditched the traditional ‘fire and forget’ model for its latest triple-A release – and reckons that a new Assassin’s Creed movie and book can help drive sales of the game sequel. Assassin’s Creed II was released last week, and shot straight to number two in the UK All …

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Gearbox turned down Bladerunner IP

The potential for a modern-day game based on classic sci-fi IP Bladerunner is obvious – and such a reality very nearly came to pass, developer Gearbox has admitted. Speaking to OXM, Gearbox president Randy Pitchford admitted: One of my partners, Brian Martell, had Bladrunner on the list of IPs we …

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EA ‘100% committed’ to Dead Space

Electronic Arts has pledged its commitment to the Dead Space franchise despite fears that the publisher will turn away from original IP as it makes desperate moves to save money. The company recently announced it would need to cut some 1500 jobs – 900 of which are developer-related – in …

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CID The Dummy deal agreed

A dispute between Italian studio Twelve Interactive and UK firm OG International concerning the rights to the CID Dummy franchise has reportedly been resolved, according to Edge. The two set upon one another following the collapse of UK publisher Oxygen, from whom OGI – which is headed by former Oxygen …

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Splinter Cell 360-only until further notice

Developer Ubisoft has reportedly confirmed that its Splinter Cell series has once again become an Xbox-only franchise, silencing rumours of a possible multiplatform future for Sam Fisher. The upcoming Splinter Cell: Conviction has been known to be an Xbox 360 exclusive for quite some time, but it appears now that …

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Madworld to become established Sega franchise

Despite failing to trouble the higher echelons of the UK charts upon its release last month, Sega has heaped praise upon its Wii title Madworld and admitted that the brand could become an established franchise for the publisher going forwards. Speaking to Venturebeat, Sega of America’s vice president of marketing …

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