Tag Archives: free-to-play

F2P: The state of free-to-play

Jagex is one of the oldest names in free-to-play games, having launched RuneScape in 2001. MCV talks to the firm’s Tim Hodges and Neil McClarty for their insight into the modern free-to-play gaming market the modern free-to-play market… We’re in the midst of the F2P boom. How do you make …

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F2P: Has F2P killed the subscription MMO?

If you listen to everything the media has to say on the MMO genre then you’d be led to believe it’s in a state of decline. The vast majority of games in the space are now turning F2P while only the market leaders maintain their subscription models. One example is …

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F2P: The real cost of micro-transactions

It’s been a tough year for free-to-play. Of course, the number of people playing these cost-free games continues to rise at a rapid rate. But free-to-play has certainly taken a beating in the media. When the UK’s red tops aren’t leading a witch-hunt against the likes of Grand Theft Auto …

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Jagex: Retail can sell free games

Shops can help sell free games, says free-to-play specialist Jagex. The firm predicts stores will experiment with selling add-ons for games such as Killer Instinct, a free-to-play launch title on Xbox One. I think there are plenty of opportunities for retail to be involved in F2P,” said Jagex marketing director …

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Premium pricing will survive but console F2P important for new IP

Free games are not a threat to triple-A console releases. That’s according to experts from the biggest free-to-play companies. Execs at CCP and Wargaming dismiss the idea that all games in the future will be free, but tell MCV that free-to-play is a great way to break new IP. It …

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Take-Two not convinced by triple-A free-to-play

The CEO of Take-Two has expressed scepticism about the potential of publishers to make significant money from triple-A free-to-play games. "I’m not psyched about a business where three per cent of your customers pay you, which is what you’re dealing with," Strauss Zelnick said at the Credit Suisse Technology Conference, …

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Söderlund questions free-to-play console future

The launch of Xbox One and PS4 is awash with free games. Or rather, freemium games. Glorified demos that if players want full access to, they’ll have to pay. Free-to-play has become the dominant force in mobile, almost entirely replacing the premium model. But EA Studios boss Patrick Sderlund is …

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