Tag Archives: free-to-play

THQ predicts lower game prices

The boss of THQ Brian Farrell has said that the games industry must explore different retail models if it is to remain competitive in a market that consistently expects lower prices. The idea of punters forking out anything up to 50 for console titles is one that is coming under …

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Eutechnyx reveals racing MMO

Longstanding UK independent Eutechnyx may have struck oil in the uncharted free-to-play MMO market. The Gateshead based studio is building a slick racing game that can be played in web browsers – and crucially, is ringed by an online community for full-time petrolheads. Named Auto Club Revolution, Eutechnyx says the …

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Games for free? No problem, says GameStop

The general manager of GameStop’s digital ventures group has insisted that there’s no conflict of interest in his company’s promotion of free-to-play online games as the High Street continues to fight against tough conditions in the boxed markets. It’s an opportunity, not a challenge,” Chris Petrovic told MCV. We have …

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Company of Heroes set free

It was once heralded as a flag bearer for the quality of hardcore PC gaming. But that was at a time when things were very different – the PC market was buoyant, and people were happy to pay for games. So now THQ is to reinvent Company of Heroes as …

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FIFA Online moves into open beta

EA’s FIFA Online, a free-to-play version of its globally popular football series, has entered an open beta phase and is inviting players to sign up. The launch is part of EA’s wider strategy of bringing its most popular brands to a wider market, as well as tapping into the booming …

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