Tag Archives: freemium

OPINION: Office of Fair Trading’s F2P scrutiny mustn’t be a witch hunt – but must be honest

Forgive me for opening with an ‘As a parent’ introduction. But as a parent, I know all to well the perils and concerns about children and content found on screens and online. My son, not even three yet, knows his way around an iPad. There are some games on there …

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Free-to-play Ridge Racer: Driftopia announced for PC, PS3

Ridge Racer is going free-to-play. The follow-up to last year’s Ridge Racer: Unbounded is going the micro-transactions route, allowing players to get into the action for free, with the option (or compulsion) of paying for cars, boosters, repairs, etc. "At Namco Bandai Games, we are committed to embracing new business …

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Numbers show consumers like freemium, EA Mobile boss says

EA All Play senior VP and general manager Nick Earl believes that most consumers have totally embraced freemium business models, saying detractors are just a loud minority. GI.biz reports that Earl spoke at GDC, calling free-to-play titles supported by microtransactions a market leader. The market has spoken very loudly that …

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Is ‘free’ the future of console games?

It seems inevitable that free-to-play will play a big part in the next generation of consoles. Last year Xbox launched Happy Wars, its first freemium game. And that game now boasts a player base of over 2m. PS4 allows for free-to-play titles and even Nintendo is eyeing micro-transactions for Wii …

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Mobile revenue models not viable in long term, says Adam Saltsman

Adam Atomic” Saltsman, the man behind App Store successes such as Canabalt and Hundreds, isn’t convinced by the freemium model, which mobile game developers large and small seem to be flocking towards. However, he doesn’t think the App Store’s version of premium” pricing will cut it for long either. I’m …

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Real Racing 3 smashes series’ download records

One of the great things about the internet is that it gives everyone a voice. But one of the bad things about the internet is that it gives everyone a voice. Remember the furore that erupted over EA and Firemonkey’s decision to make Real Racing 3 a F2P title? Remember …

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Firemonkeys tones down freemium elements of Real Racing 3

A consumer backlash to the freemium business model implemented in Real Racing 3 has forced a change to the game. Earlier this week the game was dated for February 28th, although it is currently available as part of a soft launch” in some territories (not including the UK). However, what …

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F2P market is worth £216m in UK

It may be the industry buzzword of the moment, but freemium games still have a long way to go before they take down retail. 216m will be generated in the UK by virtual goods sold in games such as FarmVille (pictured), League of Legends and World of Tanks, research firm …

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