Tag Archives: GAME

GAME kicks off its Christmas marketing campaign

‘It’s GAME Season’ – that’s the marketing line for this year’s Christmas marketing drive from retailer GAME. The TV campaign kicks off today (October 30th) and runs until December 21st and will be supported by a range of creative across digital, radio and print. Off the back of a fantastic …

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‘There’s still life in retro games’

Simply pass a storefront stocked with N64, PlayStation and Dreamcast games with older gamers in tow and you’ll be able to see that retro is very much still in fashion. The accompanying chorus of phrases like ‘I remember playing this as a kid’ and ‘I put so many hours into …

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Hearthstone producer making GAME appearance tonight

The executive producer of Blizzard’s card battle Hearthstone is making a UK retail appearance tonight. Hamilton Chu will arrive at GAME’s Westfield Stratford store tonight (October 23rd) from 5pm-8pm to sign posters and answer questions. It’s all designed to promote GAME’s upcoming Fireside Gatherings events that are scheduled for next …

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GAME Digital shares reach 300p high

Shares in the rejuvenated GAME have reached a record high of over 300p today. That gives it a market cap of 510m. The lucky customers who were offered 100 in virtual loyalty shares were from last week able to cash them in. Their final value, which is tied to GAME’s …

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GAME reports year of increased revenue and profit

Rejuvenated retailer GAME has reported strong revenue and profit growth for the year ending July 26th. Revenue was up 31 per cent to 861.8m year-on-year while gross profit jumped 20.5 per cent to 209.7m. Operating profit reached 24.8m, up from last year’s 3.3m loss, while profit from continuing operations was …

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GAME app can now scan game front covers

Users of GAME’s smartphone app are now able to scan the front covers of games in store to access information and discounts. The new ‘Scan it!’ functionality uses a smartphone’s camera to view a game’s cover instead of scanning its barcode. It then offers a ‘personalised price’ depending on said …

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GAME opening its doors at midnight for FIFA 15

Over 300 branches of GAME will be open at midnight this Thursday night (September 25th) for the launch of FIFA 15. A number of players will be making an appearance in stores, too. England and Liverpool midfielder Jordan Henderson will be at GAME’s Liverpool Lord Street store on September 25th …

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Digital version of Minecraft: Xbox One Edition is exclusive to GAME on the High Street

GAME has been revealed as the exclusive High Street supplier of the digital version of Minecraft: Xbox One Edition. Buyers can buy a code to download the game for 13.59. Furthermore, it’s also being offered for free with purchases of the Xbox One console for 329.99. The retailer is also …

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INTERVIEW: Martyn Gibbs on being back in the GAME

GAME, at least the old GAME, used to be notoriously slow at launching things. We recall the days they would speak to us about updating their website or launching a new piece of tech. It would often take a good six months at least before we saw it in the …

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PICTURES: Two launch events welcome Destiny to UK games retail

The long wait for Destiny is over, with Activision’s shooter officially launching this morning ahead of what could be a record-breaking game launch in the UK. Destiny is the most pre-ordered new IP in GAME’s history and looks set to eclipse the record set by Watch Dogs earlier this year. …

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