Tag Archives: GAME

Sports Direct acquires a quarter of GAME

UK sporting retailer Sports Direct has acquired 44m shares in GAME Digital. This means that the company, headed by controversial UK businessman Mike Ashley, now owns over a quarter of the struggling video games specialist. The move has seen GAME’s share price recover a little. It had fallen to as …

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Consumer demand for Switch has ‘surpassed’ Nintendo’s worldwide estimates

This morning, GAME cited "lower than expected" supply of the Nintendo Switch as a key contributor toward its revised sales outlook, but Nintendo has reassured MCV that the platform holder will continue to ramp up production as it enters the second half of the year. GAME said today that it …

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GAME issues fresh profit warning

Retailer GAME has told investors that its full year profits will be substantially below previous expectations”. It is blaming the performance on what it has for a long time described as market challenges”, but also specifically this time on the Nintendo Switch stock situation. Consumer demand for Nintendo Switch has …

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GAME Belong’s Arena Clash tournaments return for second season

GAME has announced a second season for its Belong centres’ Arena Clash tournaments. Taking place in stores nationwide this summer, gamers will compete for a range of prizes in Call of Duty: Infinite Warfare, Overwatch and League of Legends. Registrations for the second round of Arena Clash open this Friday, …

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GAME’s Belong arenas now available for private hire

GAME’s Belong gaming arenas are now available for private hire, the retailer has announced, with special packages available for birthdays, corporate parties as well as stag and hen do’s. As part of the package, groups will get a dedicated area inside the arena (which may vary, depending on the size …

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GAME launches premium loyalty scheme

Retailer GAME is hoping to convince consumers to spend 36 per year to sign up to a new customer loyalty scheme. Current GAME Reward Card users net two per cent back on purchases and one per cent on trade-ins. GAME Elite members will instead get ten per cent back on …

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Interview: We talk to Jay Smith about GAME’s grass roots tournaments

At Insomnia last week, we sent Mike Stubbs to chat to GAME’s Belong and esports platform manager Jay Smith about the company’s efforts to get new players engaged with esports using grassroots tournaments and the retailer’s chain of venues. How did GAME get involved with esports, and what’s next? Mike …

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GAME will sell GameStop’s Deformers exclusively in the UK

It may seem like an unlikely alliance, but GAME has joined forces with GameStop for a UK retail exclusive. Games Industry reports that Ready At Dawn’s upcoming Deformers, which is published by GameStop’s publishing arm GameTrust, will be a GAME exclusive in the UK. Remember that following the sudden closure …

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