Tag Archives: gamers

Gamers give up on credit cards

Fewer gamers are using credit cards. NewZoo says that in 2010, 26 per cent of consumers reported making payment for games using credit cards, but that fell to 20 per cent last year. It follows similar research from pre-payment specialist Ukash, which says nine out of ten of its customers …

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Brand Map: Assassin’s Creed

This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of pre-orders. This week we’re going to look at the Creed brand using the GameVision Brand Map you can purchase from …

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Brand Map: Super Mario Bros

This week we look at playing habits for one of the biggest game franchises of all time. In the past five years, Super Mario Bros has enjoyed a new life on the Nintendo DS and Wii.With the 3DS now available we haven’t had to wait long for news of a …

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Brand Map: Just Dance

Ubisoft’s Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3. Could Just Dance 3 be the biggest game in the series yet? This week we’re going to look at the Just Dance series …

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Half of UK population play games

Non-gamers are now in the minority as over half of everyone in the UK play video games, a new report has revealed. The UK’s resident population is estimated at around 62m, and 32.9m of those say they play iPad, Android, PlayStation and Xbox games online. The findings were published in …

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Brand Map: Need for Speed

Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers’ playing patterns. Quick time events have been added to The Run to provide out-of-car action. And this week we’re looking at Need for Speed …

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Brand Map: LittleBigPlanet

With the Move patch for LittleBigPlanet going live recently, GameVision looks at the ongoing success of this relatively recent IP. With our GameVision survey we asked 6,646 people about the game, of whom 657 had played it; we went on to ask 291 of these about their experience of playing …

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MS not forcing Kinect on devs or gamers

Microsoft has reasserted that developers are not being forced to incorporate Kinect functionality into their Xbox 360 games and that Kinect functionality will not be forced on core gamers. "I don’t think we’re trying to put any input paradigm, enforce that on anyone, unless it’s better,” Xbox CFO Dennis Durkin …

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FEATURE: Engaging with gamers

Video games have the most devoted following of any entertainment medium.Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And they don’t just want to talk with developers and publishers – they want to get involved. Such passion is great …

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Core leadership under threat

The rising market in what stat trackers NPD ‘digital gamers’ is threatening to overthrow hardcore gamers as the most active segment in the market. A new NPD report entitled Gamer Segmentation 2011 says that traditional core gamers typically spend around 18 hours a week playing games. Digital gamers meanwhile, are …

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